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The Latest Breaking News from Brian Niccol

Starbucks is banking on ‘mug hugs’ to get customers to hang around in store longer

Starbucks’ new CEO, Brian Niccol, highlighted ceramic mugs as a key part of the business’s turnaround.

Fortune

Starbucks posts smaller-than-expected sales drop amid turnaround effort

World’s largest coffee chain in drive to boost sales and win back customers as new CEO urges ‘fundamental change’

The Guardian - US

Starbucks reports better-than-expected quarterly sales as turnaround efforts begin

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold

The Independent UK

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A top Starbucks analyst went on a stealthy mission to test the company’s vibe shift and saw three signs of tactical changes

A new push to make the stores more luxurious and inviting went into effect this week.

Fortune

Starbucks Brings Back Condiment Bars, Offers Free Refills As Part Of Turnaround Efforts

Starbucks has focused on improving relationships with workers and addressing bottlenecks in the operation process that make it hard for customers to order a cup of coffee.

International Business Times

Starbucks trains baristas to de-escalate

The international coffee chain announced customers must make a purchase to use the restroom or sit at a table

Salon

Starbucks CEO Brian Niccol earned a $5 million bonus after one month on the job

Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

Fortune

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4 iconic U.S. companies are in stormy waters—2 CEOs are possibly lost at sea, while 2 may be piloting safely to shore

Four heads of iconic U.S. enterprises face turbulent, inherited challenges with elevated investor anxiety in 2025.

Fortune

Starbucks Says Buy Something Or Leave In Rules Change

Starbucks has ended its open-door policy, which allowed anyone, not just a customer, to use its spaces without buying anything.

International Business Times

A bargaining breakdown and strikes: the bitter union fight at Starbucks

Workers call proposals ‘almost laughable’ with new CEO’s pay package 10,000 times the median salary of barista

The Guardian - US

Starbucks says people using its coffee shops must buy something

Coffee chain reverses policy introduced in North America in 2018 that lets anyone use its facilities

The Guardian - UK

Starbucks: 4 Reasons to Buy on Overblown Strike Fears

Coffee retailer Starbucks Co. (NASDAQ: SBUX) stock sold off for the majority of December 2024 as its union workers went on a five-day strike on December 20.

MarketBeat

Starbucks' worker strike expands to a dozen major U.S. cities after employees say the chain offered an 'insulting economic package'

Your cup of joe will be harder to get as holiday shopping hours dwindle.

Fortune

Starbucks Workers To Start US Strike On Friday: Union

Workers at Starbucks will walk off the job Friday in three US cities in a strike their union threatened could spread around the country in the busy run-up to Christmas.

International Business Times

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Salon

Starbucks to not increase menu prices

Starbucks CEO Brian Niccol told ABC News that the chain will not increase its food and drink prices

Fortune

How ‘CEO sprinters’ like Red Lobster’s 35-year-old exec make it to the top

Leaders who become CEOs in record time all share three career catalysts.

The Guardian - AU

Starbucks posts $5.8m loss as Australians cut back on costly lattes by brewing at home

Result comes as blow to coffee chain’s hopes of cracking local market after posting a surplus in 2023

Fortune

Starbucks' new CEO Brian Niccol wants you to get a brewed coffee in 'less than 30 seconds'

Coffee chain customers have recently complained about 30-minute-plus wait times.

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Fortune

Chipotle admits its prices are going up—the same day a top analyst discovered higher-priced protein on the menu

The fast-casual Mexican chain has taken some heat for its inconsistent portion sizes, but analysts see better days ahead for Chipotle.

Fortune

Thanks to poor company performance, Starbucks employees won’t be getting their full bonuses this year—and some won’t even get merit raises

Corporate workers will earn 60% of their bonuses after the coffee chain’s worst year since 2020.

MarketBeat

2 Magnificent CEOs: Why Buy Stock in Any Company They Are Running

Strong CEOs like Brian Niccol and Laura Alber drive growth, profitability, and shareholder returns, making their companies smart investment choices.

International Business Times

Starbucks Explores Selling Shares In China Business Amid Growth Plans: Report

A stake sale could also attract interest from Chinese conglomerates or local firms with industry expertise. However, Starbucks is still in the evaluation phase and has not made a final decision.

International Business Times

Starbucks Hopes To Improve Relationship With Workers Under New CEO

Starbucks, under new chief executive officer Brian Niccol, is trying to improve work conditions for employees, an issue that's become so prevalent that it led to unionization.

Fortune

Chipotle lied when it denied viral outrage over portion sizes getting skimpier, investor lawsuit claims

The lawsuit claims the fast-casual chain failed to acknowledge “highly inconsistent” portion sizes until diners’ discontent went viral online.

The Independent UK

How to get a free Starbucks reusable red cup today

Customers will recieve a free reusable red cup with any holiday drink order at Starbucks now until supplies run out

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