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The Latest Breaking News from Brian Niccol

Starbucks in Trouble? $1 Billion Gamble, Store Closures, and Mass Layoffs Raise Questions - What's Going On?

Starbucks shutters 430 stores, cuts 1,900 jobs, and spends £820 million to fix declining profits and poor customer experience.

International Business Times UK

Starbucks to Close Underperforming Stores, Cut 900 Jobs in $1 Billion Overhaul

Starbucks is closing hundreds of stores and cutting 900 jobs as part of a $1 billion plan to improve its business.

International Business Times

Starbucks continues to cut corporate jobs in turnaround bid: ‘Many are cost centers, not revenue producers,’ says expert

The company will eliminate about 900 more non-retail partner roles and many open positions.

Fortune

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Is the New Starbucks CEO Failing? He Just Axed 900 Workers While Splurging on 'Cozier Chairs'

Starbucks CEO Brian Niccol is under scrutiny after axing 900 jobs and closing stores while pouring $1bn into café renovations, sparking union backlash and investor questions about the company's strategy.

International Business Times UK

Starbucks chases Gen Z nostalgia, betting $1 billion on plan to bring back the ‘third place’

The Starbucks workers’ union is not happy with the plan, which also includes store closures and hundreds of layoffs.

Fortune

Starbucks to cut 900 jobs and close dozens of North American stores as sales struggle

Restructuring comes after six quarters of falling sales and growing pressure from unions over working conditions

The Guardian - US

Starbucks to close stores and lay off hundreds of staff in $1 billion restructure

Starbucks CEO Brian Niccol said employees affected by the latest layoffs will receive ‘generous’ severance packages

The Independent UK

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Starbucks to close some UK coffee shops amid global cuts

The US coffee chain has launched a consultation over the proposed closures, putting jobs at risk, but has not revealed how many stores may be shut.

Evening Standard

China's Luckin Coffee Is Racing Past Starbucks As Nationalist Sentiment, Soaring Store Counts, Triple-Digit Profit Growth Leave US Giant Scrambling

Coffeehouse chain Starbucks Corp. (NASDAQ: SBUX) is facing stiff competition in China, and its stock remains under pressure, marking a sharp divergence from its China-based arch-rival, Luckin Coffee Inc. (OTC: LKNCY), which has been soaring and hitting new highs throughout this past year.

Benzinga

Starbucks to close stores, cut 900 jobs in $1 billion restructuring

The company did not say how many stores it planned to close.

Axios

Starbucks CEO Brian Niccol Bets Big On Health Trends, Doubling Down On Protein, Gluten-Free Options To Match Premium Coffee Experience

Starbucks Corp. (NASDAQ:SBUX) is shifting its food strategy to appeal to health-conscious consumers, expanding protein and gluten-free options while emphasizing artisanal, premium offerings.

Benzinga

Starbucks CEO says the company is doubling down on protein and gluten-free options: 'I believe our food needs to match the craft of our coffee'

The famed coffee chain is looking to capitalize on growing trends around health consciousness and fitness culture.

Fortune

Starbucks CEO says the coffee chain won’t lose its cash-strapped consumers because it’s on its way to being a 'world-class customer service' company

Brian Niccol said Starbucks’ quality and customer service is worth the cost of a $6 or $7 latte.

Fortune

Want To Earn What Your CEO Makes? 5 Shocking Truths About Your Paycheck Differences

Think your paycheck is fair? These 5 eye-opening facts reveal just how wide the gap is between your salary and your CEO’s massive earnings.

GOBankingRates

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International Business Times UK

Starbucks CEO Promises Faster Service, New Snacks and Store Redesigns — But Baristas Say It's Breaking Them

Starbucks embarks on a bold 'Back to Starbucks' turnaround with redesigned stores, faster service via Green Apron Service and protein-forward menu, while staff concerns linger.

The Guardian - US

A year under CEO Niccol: Starbucks workers’ long fight for a union contract

Twelve months since Brian Niccol took the top job and promised change, the union and CEO are still at loggerheads

Fortune

Starbucks’ CEO is ditching a merit system and giving all salaried staff a flat 2% pay raise instead

The coffee chain cited limiting costs during a turnaround effort as its reason for the modest pay bump.

International Business Times UK

'4 Minutes Or Less': Starbucks CEO Sets New Time Goal For Baristas To Take Order And Give Drink To Customers

Starbucks CEO Brian Niccol has launched the Green Apron Service initiative, aiming to serve customers their order in four minutes or less using smarter staffing, technology, and a return to in‑store hospitality to reclaim its place as the world's premier coffeehouse.

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Fortune

Brian Niccol wants your Starbucks drink to be made within four minutes of ordering

Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Fortune

Robinhood CEO admits his RTO call was wrong and now says execs must be in the office 5 days a week: ‘Your manager is going through more pain than you’

To change the future of the workforce, Robinhood's CEO says change has to start in the corner offices.

Barchart

Should You Buy the Post-Earnings Dip in Starbucks Stock?

Starbucks stock inches down after reporting its financial results for the fiscal third quarter. Wells Fargo recommends buying SBUX shares on the post-earnings dip.

Fortune

Starbucks ends 6-year Gen Z experiment after finding proof that human connection is better

The "frictionless" experience that Gen Z supposedly wanted turned out to be a bit "soulless" instead.

The Independent UK

Starbucks ditching mobile-order stores which lack ‘warmth’ as sales fall

The changes, which could affect 80 or 90 locations around the U.S., are part of a wider reshaping of operations in America

Benzinga

Starbucks Turnaround Under New CEO Brian Niccols Gains Momentum, Preps For Protein Push As 'Back to Starbucks' Investments Squeeze Q3 Profits

Starbucks Corp. (NASDAQ:SBUX) is signaling a confident stride in its “Back to Starbucks” turnaround strategy under CEO Brian Niccol, despite reporting a significant squeeze on third-quarter fiscal year 2025 profits.

Benzinga

Starbucks Q3 Earnings: Revenue Beat, EPS Miss, Turnaround Efforts 'Ahead Of Schedule'

Starbucks Corp (NASDAQ:SBUX) reported third-quarter financial results after the market close on Tuesday. Here’s a look at the key details from the report.

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