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The Latest Breaking News from Brian Niccol

'Out of Touch' Starbucks CEO Tells Struggling Consumers to View $9 Lattes as an Affordable Luxury for the 'Experience'

Starbucks CEO Brian Niccol has sparked a viral backlash after framing nine-dollar lattes as a 'splurge' experience during a high-stakes 2026 earnings call.

International Business Times UK

5 Stocks to Buy in May Before the Next AI Surge Hits

The S&P 500 broke to new highs in April and signals a robust uptrend ahead, with the target now well above 7,500 and many tech stocks following suit.

MarketBeat

Brian Niccol’s nascent Starbucks turnaround starts with treating workers better

Also: All the news and watercooler chat from Fortune.

Fortune

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Should You Buy SBUX Stock Following Starbucks' Blockbuster Q2 Earnings?

Starbucks shares rallied yesterday on blockbuster Q2 earnings. But famed investor Jim Cramer sees SBUX stock pushing higher as the year unfolds.

Barchart

Niccol Effect Has Starbucks Stock Barreling Toward Fresh Highs

Starbucks had a stellar quarter with comp store growth rising and accelerating, beating consensus estimates, and improvements are expected to continue.

MarketBeat

‘A little touch of luxury, it goes a long way’: Starbucks CEO sees the turn in the turnaround as human touch sings

Brian Niccol’s bet that Starbucks can function as an affordable indulgence for every income cohort just got its strongest data point yet.

Fortune

As Contract Negotiations Drag On, Texas Starbucks Workers Have Learned the Power of Organizing

“We have an in everywhere. It's not hard to talk to other people that do the same thing that you do on a daily basis, and oftentimes they have the same grievances that you do."

Texas Observer

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The economist who was terrified of AI just found a rare reason for hope

Alex Imas spent years warning AI could collapse labor markets and crater demand. But he's been working on a new theory about what could go right.

Fortune

Starbucks wants you to ask ChatGPT about what coffee to get, right as America boils over with AI backlash vibes

AI-powered recommendations promise to simplify shopping and coffee runs, but data suggests humans are just messier than that.

Fortune

Starbucks' game plan to roll out AI chatbots at cafes could serve as a 'litmus test' for the industry, analyst says

“Green Dot Assist,” an AI-powered virtual assistant, is intended to simplify baristas’ jobs and fulfill orders faster.

Fortune

Starbucks CEO admits the chain 'ran like a manufacturing facility'

Brian Niccol said Starbucks isn’t really a coffee company, but it shouldn’t be a manufacturing company, either. The secret is something else.

Fortune

Starbucks' Howard Schultz moved to Seattle 44 years ago with his wife, dog, and not much else. Here's how he built his $6.6 billion fortune

Schultz also just announced his move from Seattle to Miami.

Fortune

A mom paid $5 for a large bag of Chipotle chips, but one look inside sent her straight back through the door

She didn't even make it out of the parking lot.

We Got This Covered

Starbucks' Turnaround Gains Traction: SBUX Shares Reflect 'Back to Starbucks' Progress in Early 2026

Starbucks Corporation (NASDAQ: SBUX) has emerged from a period of stagnation with clear signs of a recovery, as the coffee giant's "Back to Starbucks" turnaround plan—spearheaded by CEO Brian Niccol—begins to show tangible results in early 2026.

International Business Times

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Fortune

McDonald’s CEO’s viral burger taste test has a silver lining

McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has become.

MarketBeat

Starbucks Gets a Jolt After Earnings, But Will the Buzz Last?

Starbucks stock surged after earnings, but margin pressure, coffee prices, and valuation raise questions about whether SBUX can sustain the rally

Fortune

‘What do you think is going on with the stock price?’: Starbucks CEO Brian Niccol says baristas’ market savvy makes him proud

“I love it,” Niccol told investors. “Because, you know, that means they care.”

Fortune

Starbucks CEO Brian Niccol's turnaround plan includes measuring stores on just five metrics

Also: All the news and watercooler chat from Fortune.

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news in one place.

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The Independent UK

Starbucks sees room to expand with hundreds of new US stores and increased seating

Starbucks says it plans to open hundreds of new stores across the U.S. and add seating at thousands of existing locations

Fortune

Here’s who topped the Fortune 500 in CEO pay last year—from Goldman’s David Solomon to Disney’s Bob Iger

Goldman’s David Solomon clinched the top position in early 2025 pay rankings.

The Independent UK

Starbucks CEO gives update on store overhaul affecting 1,000 locations

The Starbucks boss proclaimed, ‘The shine is back on our brand, both in the US and around the world’

The Independent UK

Starbucks is already undergoing massive changes to win back customers - more are coming

CEO Brian Niccol is reportedly set to announce further changes in order to improve customer experience Thursday

The Mary Sue

Starbucks barista draws John Pork meme on LASD officer’s cup. Then they get fired: ‘Cops are so sensitive’

A Starbucks barista got fired for drawing John Pork, a popular meme, on a LASD police officer’s Starbucks cup.

MarketBeat

Starbucks’ Turnaround Makes a Strong Case for Long-Term Hold

Starbucks is positioned to grow its business in 2026 and drive a rebound in its stock price, adding double-digit gains by year's end.

Fortune

Starbucks CEO Brian Niccol says a Reddit thread about people interviewing at the company convinced him his ‘Back to Starbucks’ plan is working

“If you don't like customer service, you're probably not going to like working at Starbucks. We're in that transition of getting people to understand that,” Niccol said.

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