Starbucks CEO Brian Niccol is facing a torrent of online backlash after calling a nearly $10 (£7.37) cup of coffee an 'affordable premium experience' just days after the company posted record quarterly revenue of $9.53 billion (£7.02 billion).
The 52-year-old executive made the remarks on The Wall Street Journal's What's News AM podcast in late April. When asked whether the K-shaped economy, where high and low-income Americans face vastly different financial outcomes, was affecting Starbucks sales, Niccol said the company was 'not seeing that' in its business.
