The Latest Breaking News from Brian Niccol

CEO Brian Niccol revealed the coffeehouse chain's big plan during an earnings call on Tuesday

There were 696 unusually active call options in Wednesday's trading. While a Visa call had the highest Vol/OI ratio at 75.21, three calls expiring in 170 days on July 18 caught my attention. There were 696 unusually active call options in Wednesday's trading. While a Visa call had the highest…

World’s largest coffee chain in drive to boost sales and win back customers as new CEO urges ‘fundamental change’

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold

A new push to make the stores more luxurious and inviting went into effect this week.

Starbucks has focused on improving relationships with workers and addressing bottlenecks in the operation process that make it hard for customers to order a cup of coffee.

The international coffee chain announced customers must make a purchase to use the restroom or sit at a table

Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

Four heads of iconic U.S. enterprises face turbulent, inherited challenges with elevated investor anxiety in 2025.