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Fortune
Fortune
Nick Lichtenberg, Fortune Intelligence

CEO Brian Niccol asks Starbucks workers to come back to the office—or he'll pay them to leave

Brian Niccol (Credit: Michael Reaves/Getty Images)

Starbucks has announced a significant shift in its workplace policy, requiring corporate employees to work from the office at least four days a week starting in October 2025. This is an increase from the previous three-day requirement and is part of the company’s broader turnaround strategy. The new policy also mandates that all corporate “people leaders” must relocate to either Seattle or Toronto within 12 months, a move that could impact hundreds of employees. Those unwilling to relocate will be offered a voluntary exit package with a cash payout.

CEO Brian Niccol emphasized the importance of in-person collaboration, stating, “We are reestablishing our in-office culture because we do our best work when we’re together. We share ideas more effectively, creatively solve hard problems, and move much faster.” The company’s decision reflects a growing trend among major employers to roll back remote work privileges granted during the pandemic.

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