- Starbucks CEO Brian Niccol is rolling out a “Green Apron Service” initiative aimed at cutting wait times to four minutes and restoring the chain’s hallmark personal touch. Changes include better staffing for peak hours, new order-prioritization tech, and balancing mobile, drive-thru, and in-store sales, as Niccol works to reverse declining transactions and revive Starbucks as a community “third space.”
We’ve all been there: Standing in our favorite coffee shop, orders flooding in. The collection area is noisy, crowded, and everyone’s drink except yours is being called out. The minutes tick by and you start to wonder, “Should I have just made one at home?”
