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The Independent UK

World

Katie Hawkinson

Starbucks CEO draws internet backlash after ‘$9 experience’ justification for menu prices

Starbucks Brian Niccol Donald Trump United States

Is paying $9 for a Starbucks tab a “premium experience” in your life? The company’s CEO has defended it as such — and the backlash is brewing.

Social media lit up this week after Starbucks CEO Brian Niccol appeared on the Wall Street Journal’s What News podcast to talk about how the world’s largest coffee chain is navigating the current economic climate.

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