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The Latest Breaking News from BookTok

TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailers

The Guardian - UK

The blockbuster book trends of the year

From cosy crime to queer romance, Francesca Brown looks at the literary trends dominating the charts, and filling our shelves

Evening Standard

CoHort, assemble: How Colleen Hoover became the world’s biggest author

Colleen Hoover has a devoted following on BookTok, but her appeal isn’t niche. Amanda Whiting explains how the prolific author, who has multiple books in the New York Times bestseller list, became a publishing titan

The Independent UK

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‘Never seen anything like it’: how Colleen Hoover’s normcore thrillers made her America’s bestselling author

‘CoHo’ began as a self-published writer. Now she’s sold 20m books worldwide – and has legions of TikTok fans

The Guardian - US

Babel: the BookTok sensation that melds dark academia with a post-colonial critique

Set at Oxford in the 1800s, Rebecca F Kuang’s new novel is a magic-infused allegory for structural oppression – and social media can’t get enough of it

The Guardian - AU

The Guardian view on BookTok: a welcome disruptor of the status quo

Editorial: The social media platform is revolutionising bookshops and galvanising publishers. Enjoy it while it lasts

The Guardian - UK

Smutty novels are blowing up BookTok – but why are their covers so discreet?

Sexually explicit literature is no longer dismissed as ‘filth’, with the TikTok generation embracing erotic fiction like never before. But these books boast some key differences from their historic predecessors, writes Laura Hampson

The Independent UK

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‘More zeros than I’ve seen in my life’: the author who got a six-figure deal via ‘BookTok’

After she was dropped by her agent, Alex Aster turned to a books-obsessed corner of TikTok to gauge interest in her YA novel … and now it’s one of the most eagerly anticipated releases of the year

The Guardian - UK

Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature lovers

The Guardian - UK

Jessie Burton: ‘Art or appropriation? It depends how it’s done...’

She’s the bestselling author who has never shied away from writing characters with lives very different to her own — but that’s just the job of an author, right? As debate over who gets to tell which stories rages, she speaks to Alexandra Jones about sensitivity readers, cancel culture and…

Evening Standard

‘After lockdown, things exploded’ – how TikTok triggered a books revolution

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genres

The Guardian - UK

What is BookTok, and how is it influencing what Australian teenagers read?

Video-sharing app TikTok has been credited with making reading “cool again” among teenagers, through the hashtag #BookTok.

The Conversation

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