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The Latest Breaking News from BookTok

Report finds YouTube more popular than TikTok for young book buyers

Despite recent stories about the popularity of BookTok, Neilsen’s survey found more of those aged between 14-25 searched YouTube for new reads

The Guardian - UK

‘I can’t stress how much BookTok sells’: teen literary influencers swaying publishers

TikTok recommendations are driving sales and launching authors’ careers as the social media app continues to reshape the industry

The Guardian - UK

TikTok Is Becoming a Publisher. Will It Ruin the Book Industry?

BookTok is beloved as a guerrilla democratizing force, but the platform’s pivot risks killing the thing that makes it great

The Walrus

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The 25 Best BookTok Books You Should Pick Up Immediately

BookTok is obsessed, and so are we.

Marie Claire

The Guardian view on Bloomsbury’s success: publishing wizardry

Editorial: The Harry Potter publisher ascribes its record profits to a hunger for affordable diversion. That’s the magic of books

The Guardian - UK

Caffe Nero announces launch of major new book awards

The Nero Book Awards will highlight outstanding books from across multiple genres by writers across the UK and Ireland.

The Independent UK

How #BookTok As A Community Single-Handedly Destroyed The Stereotype Of Romance Being Cringe

But what's changed, and why now?

Pedestrian.tv

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How the Seattle Kraken amazingly became BookTok’s favorite NHL team

The relationship we didn't know we needed this postseason.

USA Today Sports Media Group

The mystery of the Taylor Swift memoir

As pre-orders roll in for a book with no author, is this a Swift memoir? Or an exploitative move by an industry?

Salon

Children reading more due to ‘BookTok’ TikTok trends, report suggests

‘BookTok’ books like Alice Osman’s series Heartstopper are popular with secondary school children.

Evening Standard

‘Romance novels have been denigrated because they talk about female pleasure’: Emily Henry on Happy Place, BookTok and sex scenes

Emily Henry’s knowing romcoms have sold four million copies and turned her into a BookTok favourite. She talks to Amanda Whiting about her new novel ‘Happy Place’, her obsessive online fandom and why romance novels are ‘innately progressive’

The Independent UK

Children read almost 25% more books last year, UK and Ireland study finds

What Kids Are Reading report found communities on sites such as TikTok helped stimulate interest in reading

The Guardian - UK

The Guardian view on the London book fair: let it be full and fun

Editorial: As publishing looks to cash in on the BookTok revolution, it would do well to remember an earlier innovator, Peter Usborne

The Guardian - UK

‘Amazon doesn’t care about books’: how Barnes & Noble bounced back

Barnes & Noble is the US’s largest remaining book chain but, under James Daunt, each of the 600 stores is meant to run like an independent bookstore

The Guardian - US

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Pedestrian.tv

Litty Committee: These Colleen Hoover Books Are Under $16 RN In Case Yr In Need Of A Good Cry

Run, don't walk to the fiction aisle.

Pedestrian.tv

Litty Committee: Pour Yrself An Iced Tea And Lap Up The Best New Books Out This Feb

Read it and weep (for yr bank account).

Evening Standard

Best young adult novels to read for fantasy and mystery-loving romantics

From slow burners to murder mysteries, we’ve got you covered

The Guardian - UK

TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailers

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Evening Standard

The blockbuster book trends of the year

From cosy crime to queer romance, Francesca Brown looks at the literary trends dominating the charts, and filling our shelves

The Independent UK

CoHort, assemble: How Colleen Hoover became the world’s biggest author

Colleen Hoover has a devoted following on BookTok, but her appeal isn’t niche. Amanda Whiting explains how the prolific author, who has multiple books in the New York Times bestseller list, became a publishing titan

The Guardian - US

‘Never seen anything like it’: how Colleen Hoover’s normcore thrillers made her America’s bestselling author

‘CoHo’ began as a self-published writer. Now she’s sold 20m books worldwide – and has legions of TikTok fans

The Guardian - AU

Babel: the BookTok sensation that melds dark academia with a post-colonial critique

Set at Oxford in the 1800s, Rebecca F Kuang’s new novel is a magic-infused allegory for structural oppression – and social media can’t get enough of it

The Guardian - UK

The Guardian view on BookTok: a welcome disruptor of the status quo

Editorial: The social media platform is revolutionising bookshops and galvanising publishers. Enjoy it while it lasts

The Independent UK

Smutty novels are blowing up BookTok – but why are their covers so discreet?

Sexually explicit literature is no longer dismissed as ‘filth’, with the TikTok generation embracing erotic fiction like never before. But these books boast some key differences from their historic predecessors, writes Laura Hampson

The Guardian - UK

‘More zeros than I’ve seen in my life’: the author who got a six-figure deal via ‘BookTok’

After she was dropped by her agent, Alex Aster turned to a books-obsessed corner of TikTok to gauge interest in her YA novel … and now it’s one of the most eagerly anticipated releases of the year

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