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The Latest Breaking News from BookTok

Romantasy, AI and Palestinian voices: publishing trends emerge at London book fair

Future publishing priorities also included sustainability, neurodivergent protagonists and new retellings of Greek mythology

The Guardian - UK

Sex, dungeons and dragons: are you ready for romantasy?

The hottest trend in fiction is a blend of raunchy romance and fantasy, with the Game of Thrones-meets-Fifty Shades literature appealing to both teens and adults, says Maddy Mussen

Evening Standard

Children exposed to ‘spicy’ adult fiction by BookTok influencers

Reading is cool again, but publishers and parents fear that new TikTok trend promoting erotic titles goes too far

The Guardian - UK

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Sexily ever after: how romance bookstores took over America

Five years ago, there was just one. Now bookshops exclusively stocking romance novels are everywhere – aiming to ‘undo generations of shame’

The Guardian - US

Mills & Boon launch ‘spicy’ Afterglow series to woo TikTok book lovers

Romance publisher to launch two ‘trend-led books’ a month, with ‘generous dose of spice in every story’

The Guardian - UK

Meet The 23-Year-Old Who Turned Penguin Random House’s TikTok Into The Best Thing On BookTok

We mean, if you've caught the attention of Troye Sivan...

Pedestrian.tv

2023 in books: Protests, bannings and the rise of AI helped shape the story of publishing

The publishing world made plenty of news in 2023, but not only because of the books themselves

The Independent UK

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Britney Spears driving U.K. book-buying renaissance

Spears' memoir sold more than 1 million copies in her first week, and it appears to be helping U.K. retailers' own bottom line.

Fortune

How BookTok trends are influencing what you read – whether you use TikTok or not

If you’ve been in a bookshop recently, you may have seen references to BookTok – whether it’s stickers on books or whole tables dedicated to “BookTok favourites”.

The Conversation

‘It’s like comfort eating’: why readers are hungry for Colleen Hoover

Colleen Hoover’s novels took the top six places on last year’s New York Times bestseller list, while in the UK she rivals Richard Osman as the biggest author in recent times. How has she done it?

The Guardian - UK

Red, White & Royal Blue review – Think Meghan and Harry: The Movie… but gay

Tale of an English prince and the US president’s son is wry and witty at first, but then becomes unstuck as it enters into soap opera mode

The Independent UK

Movie Review: The movie version of a beach read arrives in Amazon's ‘Red, White & Royal Blue’

“Red, White & Royal Blue," a new rom-com arriving on Prime Video on Friday, is based on a popular novel by Casey McQuiston that quickly became a New York Times bestseller upon its debut in 2019 about the son of the American president and a British prince who start a…

The Independent UK

Red, White & Royal Blue review – Think Meghan and Harry: The Movie… but gay

Tale of an English prince and the US president’s son is wry and witty at first, but then becomes unstuck as it enters into soap opera mode

The Independent UK

Report finds YouTube more popular than TikTok for young book buyers

Despite recent stories about the popularity of BookTok, Neilsen’s survey found more of those aged between 14-25 searched YouTube for new reads

The Guardian - UK

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The Guardian - UK

‘I can’t stress how much BookTok sells’: teen literary influencers swaying publishers

TikTok recommendations are driving sales and launching authors’ careers as the social media app continues to reshape the industry

The Walrus

TikTok Is Becoming a Publisher. Will It Ruin the Book Industry?

BookTok is beloved as a guerrilla democratizing force, but the platform’s pivot risks killing the thing that makes it great

Marie Claire

The 25 Best BookTok Books You Should Pick Up Immediately

BookTok is obsessed, and so are we.

The Guardian - UK

The Guardian view on Bloomsbury’s success: publishing wizardry

Editorial: The Harry Potter publisher ascribes its record profits to a hunger for affordable diversion. That’s the magic of books

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news in one place.

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The Independent UK

Caffe Nero announces launch of major new book awards

The Nero Book Awards will highlight outstanding books from across multiple genres by writers across the UK and Ireland.

Pedestrian.tv

How #BookTok As A Community Single-Handedly Destroyed The Stereotype Of Romance Being Cringe

But what's changed, and why now?

USA Today Sports Media Group

How the Seattle Kraken amazingly became BookTok’s favorite NHL team

The relationship we didn't know we needed this postseason.

Salon

The mystery of the Taylor Swift memoir

As pre-orders roll in for a book with no author, is this a Swift memoir? Or an exploitative move by an industry?

Evening Standard

Children reading more due to ‘BookTok’ TikTok trends, report suggests

‘BookTok’ books like Alice Osman’s series Heartstopper are popular with secondary school children.

The Independent UK

‘Romance novels have been denigrated because they talk about female pleasure’: Emily Henry on Happy Place, BookTok and sex scenes

Emily Henry’s knowing romcoms have sold four million copies and turned her into a BookTok favourite. She talks to Amanda Whiting about her new novel ‘Happy Place’, her obsessive online fandom and why romance novels are ‘innately progressive’

The Guardian - UK

Children read almost 25% more books last year, UK and Ireland study finds

What Kids Are Reading report found communities on sites such as TikTok helped stimulate interest in reading

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