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WEKU
WEKU
Bobby Allyn

Possible TikTok ban could be 'an extinction-level event' for the creator economy

TikTok Economy TikTokkers Joe Biden Grace Widyatmadja United States Amazon BookTok ByteDance Instagram
Social media creator Lauren-Ashley Beck has more than 500,000 TikTok followers. Money she earns on the platform is now her largest source of income. (Grace Widyatmadja/NPR)

Content creators are watching the clock.

TikTok will be banned in the U.S. in less than a year, unless its owner, ByteDance, sells the company, or the law signed by President Biden last month is blocked by the courts.

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