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Barnes & Noble adding 60 bookstores

BookTok “Barnes & Noble TikTok James Daunt Axios

Featuring bookstore hauls, book reviews and "spicy" recommendations, BookTok is one of the biggest communities on TikTok. It's also an unlikely savior of America's largest brick-and-mortar book chain, Barnes & Noble.

Barnes & Noble opened 57 stores in 2024 and plans to open at least 60 in 2025, thanks in part to a boost from BookTok, Axios reports. That's a significant improvement from 2020, when only three new Barnes & Noble locations were planned, according to Axios.

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