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The Guardian - UK

Entertainment

Ella Creamer

Report finds YouTube more popular than TikTok for young book buyers

BookTok or BookTube? — BookTok or BookTube? Photograph: Dado Ruvić/Reuters

YouTube trumps TikTok as the most popular online platform for young people to discover new books, according to a report by Nielsen BookData.

Nielsen, which provides data for the Bookseller’s UK Bestsellers chart, conducted a survey in November 2022 that revealed 34% of people aged between 14 and 25 find new reads using the video platform YouTube.

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