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Lifestyle
Natalie Wall, PhD in English Literature, University of Liverpool

How BookTok trends are influencing what you read – whether you use TikTok or not

BookTok TikTok Jane Austen GoodReads
Roman Samborskyi/Shutterstock

If you’ve been in a bookshop recently, you may have seen references to BookTok – whether it’s stickers on books or whole tables dedicated to “BookTok favourites”.

BookTok is a community on the social media app TikTok. Creators make short videos recommending, reviewing, or just generally chatting about books. This community has become one of the biggest on the platform and its hashtag (#BookTok) has been used on over 60 billion videos. BookTok’s influence over the publishing industry and what young people are reading is staggering.

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