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The Latest Breaking News from AnheuserBusch

Can DeSantis, Cruz take down Bud Light?

Both politicians are targeting the brand because of its partnership with transgender influencer Dylan Mulvaney

Salon

DeSantis Targets AB InBev In Shareholder Lawsuit Amid Bud Light Controversy

Florida Governor DeSantis hints at shareholder lawsuit against AB InBev over Bud Light controversy.

Zenger

Ron DeSantis threatens legal action over Dylan Mulvaney’s Bud Light video

The governor wants a state agency to investigate the beer company’s impact to state pension funds

The Independent UK

From analysis to the latest developments in health,
read the most diverse news in one place.

Ron DeSantis says Florida could sue Bud Light's parent AB InBev

In a bid to revive his struggling campaign, the culture wars governor shifts his aim from Bob Iger’s Disney to Anheuser-Busch.

Fortune

Dylan Mulvaney speaks out from Peru: 'It's sad I had to leave my country to feel safe'

TikTok star Dylan Mulvaney is seeking solace in Peru amid the onslaught of anti-trans harassment she's faced in recent months.

Los Angeles Times

Kid Rock's bar quietly serves Bud Light

This is another example of conservative politicians walking back on bombastic public boycotts

Salon

Busch Light agrees to multi-year deal with Ross Chastain

Anheuser-Busch has sponsored Kevin Harvick since 2011, originally with Budweiser and then switching to Busch Light after the 2015 season. The NASCAR veteran is set to retire from competition at the end of the 2023 season, leaving Busch to look for a new representative in the top level of NASCAR.

Motorsport

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What Nike got right and Anheuser-Busch got wrong in Dylan Mulvaney controversies

Sarah Kate Ellis analyzes the fallout of a "battleground" Pride Month.

Fortune

Bud Light enlists NFL star Travis Kelce to try to win back conservative boycotters and reverse tanking sales

By partnering with the NFL star on the easygoing spot, Bud Light hoped to win back some of the demographic it’s lost in the last three months.

Fortune

Bud Light Sales Plummet After Backlash Over Transgender Activist Link

Boycotts and celebrity backlash contribute to a 28.5% drop in sales, knocking Bud Light off the top-selling beer spot in the US

Zenger

In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash

Mulvaney, a trans influencer, says she waited for things to get better: "But surprise! They haven't really." Sales of the beer tanked after conservatives blasted Bud Light's sponsorship.

WEKU

TikTok Star Dylan Mulvaney Has Broken Her Silence On The Gross Anti-Trans Bud Light Controversy

“For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all."

Pedestrian.tv

Influencer Dylan Mulvaney condemns Bud Light’s response to transphobia

Trans social media star says company largely abandoned her amid bullying responses to beer promotion

The Guardian - US

Czech brewer Budvar’s 2022 net profit is 40% down due to Russia's war in Ukraine and high inflation

The Czech brewer Budvar, which has been embroiled in a long legal dispute with U.S. beer giant Anheuser-Busch over the use of the Budweiser brand, has registered a fall in its 2022 net profit and exports

The Independent UK

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Fortune

Bud Light boycotters decimating sales should think about employees, Anheuser-Busch CEO says

Brendan Whitworth, an ex-marine, makes a heartfelt appeal to protect his staff working at a company that is “one degree of separation away from the American flag”.

Fortune

GLAAD CEO: When leaders look at LGBTQ rights as a human issue, not a political one, that’s when they win

Sarah Kate Ellis says Nike does a great job backing LGBTQ rights: "They show what it is to be human in all of it."

Fortune

Anheuser-Busch will pay you $15 to drink Bud Light this July 4th

This Independence Day, Bud Light wants you to have a beer on the house and forget all about the boycott staged following a controversial Dylan Mulvaney promotion.

The Independent UK

Pride collection backlash has derailed retailers, but LGBT designers are more empowered than ever

Conservative outrage forced some retailers to remove Pride Month collections from their stores, many of which were made by queer business owners. One company has yet to financially recover from the backlash, but it’s the LGBT+ designers who remain undefeated, Meredith Clark writes

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news in one place.

100’s of premium titles.
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Fortune

Bud Light to give away $10,000 every week in Hail Mary gamble to win back customers

The Anheuser-Busch brand is splashing out big this season in a Hail Mary gamble to claw back market share before it’s potentially lost permanently.

Reason

Don't Let Culture Wars Weaken the Financial System

In California, officials are pushing pension funds to divest from fossil fuels, firearms manufacturers, and tobacco companies. Red states are retaliating. This is madness.

Fortune

Bud Light only has itself to blame for sales plunge after caving to 'extremist bullies,' argues main LGBTQ advocacy group GLAAD

“Companies that did back down to bullies actually saw this escalate,” GLAAD boss Sarah Kate Ellis said on CNBC.

Tribune News Service

Minneapolis gay bar drops Anheuser-Busch products ahead of Pride

MINNEAPOLIS — Longstanding downtown Minneapolis gay bar The Saloon will no longer sell Bud Light or other Anheuser-Busch beverages because of how the beer brand handled backlash from a marketing campaign involving a transgender influencer.

St. Louis Post-Dispatch

Anheuser-Busch offers to pay distributors, wholesalers hurt by plunging Bud Light sales

Anheuser-Busch, in an effort to soften the blow from a more than two-month boycott of Bud Light, on Thursday announced it would provide financial assistance to its distributors, wholesalers and other partners.

Salon

Bud Light loses its spot as US' top beer

But is Anheuser-Busch still winning in the end?

St. Louis Post-Dispatch

Bud Light is not the bestselling beer in America for the first time in 2 decades

ST. LOUIS — After a 22-year reign as the bestselling beer in America, Bud Light slipped to No. 2 in the month of May.

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