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WEKU
WEKU
Danielle Kaye

Target says backlash against LGBTQ+ Pride merchandise hurt sales

Target Pride Seth Wenig AnheuserBusch Bud Light
Pride month merchandise is displayed at the front of a Target store in Hackensack, N.J., Wednesday, May 24, 2023. (AP Photo/Seth Wenig) (Seth Wenig/AP)

Brands and retailers are paying a big price for being caught in the crosshairs of America's culture wars.

Target reported Wednesday that the backlash over its LGBTQ+ merchandise before and during Pride month in June took a bite from its sales. This comes on the heels of Bud Light's parent company also reporting substantial losses in U.S. sales and profits due to similar reaction to a marketing campaign.

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