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Fortune
Fortune
Christiaan Hetzner

Bud Light and Dylan Mulvaney generously help rival Molson Coors to record sales

Dylan Mulvaney Molson Coors Coors Molson Gavin Hattersley United States AnheuserBusch
More U.S. beer drinkers boycotting Bud Light are opting for competitors Coors Light and Miller Lite. (Credit: Patrick McDermott—Getty Images)

Business is absolutely booming thanks to Bud Light’s partnership with Dylan Mulvaney—just not at Bud Light owner Anheuser-Busch.

Capitalizing on the brewer’s missteps over its controversial promotion with the transgender influencer in April, rival Molson Coors hiked its full year guidance after reporting its single best quarter of net revenue since the Molson and Coors merged back in 2005.

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