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The Latest Breaking News from Akio Toyoda

Toyota Turns Century Into a Flagship Brand Above Lexus

Ever since its founding in 1989, Lexus has served as Toyota’s luxury brand, positioned to take on the likes of BMW, Mercedes, and Audi. The strategy has worked well for 36 years, with sales peaking last year at 851,214 units worldwide. However, Toyota is now shaking up its brand hierarchy…

Motor1

G.M. Takes $1.6 Billion Loss After Electric Vehicle Subsidy Goes Away

It seems like the current market for electric vehicles is entirely the creation of government policy.

Reason

Toyota Sold So Many Cars Last Month

Toyota took a different approach to electrification than other automakers, and it’s paying off. The company has some EVs where it needs them, but perhaps more crucially, Toyota offers tons of great hybrids. Add in a good truck lineup in North America, and it’s easy to see how Toyota eclipsed…

Motor1

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WRC legend Kankkunen to drive hydrogen Toyota rally car

Four-time World Rally Championship champion and Toyota deputy team principal Juha Kankkunen will pilot the latest hydrogen-powered rally car from Toyota at Rally Finland.

Autosport

WRC legend Juha Kankkunen to drive hydrogen Toyota rally car

Four-time WRC world champion and Toyota deputy team principal Juha Kankkunen will pilot the latest hydrogen-powered rally car from Toyota at Rally Finland. The GR Yaris Rally2 H2 Concept will make its debut on the Harju stage of the event, which runs from 31 July until 3 August.

Motorsport

Toyota's Chairman Says EVs Pollute More Than Hybrids. Is He Right?

Akio Toyoda says one electric car pollutes as much as three hybrids. Here’s what research says.

InsideEVs

'Anybody Got The Same Issue?:' Man Buys 2025 Toyota Camry. Then He Takes a Closer Look at the Seats

A new 2025 Toyota Camry owner was left disappointed after finding an abnormality in the car’s driver’s seat. Anderson (@eldela690r) published a TikTok showing off the fist-sized imperfection.

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Toyota Math: 9 Million EVs Are Just as Polluting as 27 Million Hybrids

Akio Toyoda is a man who speaks his mind. He’s been saying for years that forcing everyone to buy EVs isn’t the way forward. Toyota’s chairman is adamant that the transition can’t be rushed and that going all-in on electric vehicles would have massive repercussions across the automotive industry. He…

Motor1

Electric Pickup Trucks Just Aren't Taking Off

Also, Nio cuts costs to get profitable while Toyota invests in itself for the long run.

InsideEVs

Toyota Boss: All Cars Must Be Fun

In early 2017, former Toyota CEO and President Akio Toyoda issued a company-wide decree: “No more boring cars.” He backed up that statement with exciting products like the GR Yaris, GR Corolla, and the Supra. Pictured here, the GR GT3 concept is all but confirmed to spawn a road-going version,…

Motor1

Toyota Contacted Nissan After Honda Merger Failed: Report

On December 23, 2024, Nissan and Honda signed a memorandum of understanding (MOU) to explore a potential merger. However, the negotiations didn’t last long before the two Japanese automakers parted ways. On February 13, 2025, the companies officially ended talks, partly because Nissan was against becoming a Honda subsidiary. While…

Motor1

Volkswagen's EV Sales Are Up. Here's The Downside

They say the first step to recovery is admitting you have a problem. And to the Volkswagen Group's credit, it's been admitting it has a problem for some time now.

InsideEVs

Toyota Chairman Says a Sports Car Must Have a Gas Engine

It’s been nearly two years since Toyota gave us a taste of an electric sports car, but the FT-Se concept has yet to evolve into a production model. That’s because a road-going version isn’t coming anytime soon. Instead, the company’s chairman would much rather stick to performance vehicles powered by…

Motor1

How the Supra Went From Concept to Production

You've probably never heard the name "Calty." But walk through any crowded parking lot in America, and you'll see a dozen or more cars penned by the US design studio—you just don't know it.

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Why Toyota Was Disappointed by the Honda-Nissan Merger Talks

Having joined Toyota in 1984, Akio Toyoda likely knows the ins and outs of the automotive industry better than anyone. As CEO for over a decade before stepping down in 2023 to become chairman of the board, he played a crucial role in Toyota’s rise to global dominance. In 2024,…

Motor1

Toyota Is Making Three New EVs, Including a Pickup

Toyota chairman Akio Toyoda predicts that electric vehicles will never surpass a 30-percent market share, no matter how much the tech advances. But even if he's right, millions of customers will still buy cars without combustion engines, so why leave that market untapped? The Japanese automaker is finally getting its…

Motor1

Toyota's New Trademark Filing Hints at a High-Performance Celica

There's more evidence that a new Toyota Celica is actually happening. Not only that, it appears a performance-oriented version could be part of the car's rebirth. A trademark filing from Toyota in Brazil features the Celica name with two critical letters in front of it: GR.

InsideEVs

Why Toyota May Be At Its 'Limit'

The future of driving is electric. Everyone in the automotive industry knows this, even if they can't always admit it openly. But you don't need to be some engineer or strategy lead or highly-paid consultant to know where the roadblocks are: high battery costs make the cars too expensive, the…

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InsideEVs

Akio Toyoda Makes Subtle Dig At Elon Musk As Toyota Invests In Rockets

So, car company executives: Who's got the bigger rocket?

InsideEVs

Toyota Exec: 'We Are Aware' Of Negative bZ4X Feedback

Toyota has spent nearly 30 years positioning itself as a leader in "green" cars on the strengths of its fuel-sipping hybrid technology, which has now spread across almost its entire family of vehicles. The same cannot be said of its approach to fully electric cars, however. Its small family of…

InsideEVs

Nissan Never Approached Toyota For Merger Plan: Toyota Chairman

As the automotive industry braces for an uncertain future, consolidation of big players who were once vicious competitors is all but inevitable. Yet before a battered and diminished Nissan sought out a partner to merge with, its biggest historical competitor Toyota was never on the menu.

InsideEVs

Toyota Wants 2,000 People To Live In Its City For 'Inventors'

No car company wants to be simply a "car company" anymore. The future—however far-off that may be—is about advanced software, electrification, automated driving systems, flying vehicles, personal mobility devices and more. Nowhere is that more apparent than CES, where promises are big but expectations for reality should be tempered.

Motor1

Toyota: 'We Will Make the Celica'

Toyota has been dropping hints about a new Celica for over a year. Chairman Akio Toyoda admitted in an interview published by Best Car magazine in October 2023 that he had requested the higher-ups to revive the sports car. Last year, president Tsuneji Sato publicly announced his desire for the…

Motor1

How Toyota Made an Automatic Worthy of the GR Corolla

GR Corolla chief engineer Naoyuki Sakamoto explains what makes the GR Direct Automatic Transmission so interesting.

InsideEVs

Inside Europe's Plan To Hit Back At China With Affordable EVs

Will it be enough? Plus, we look at the impact EVs will have on auto jobs and why U.S. battery investments are hardly slowing down.

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