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The Latest Breaking News from Akio Toyoda

Revealed: how Toyota uses retro-style games and prizes to urge US workers to lobby politicians

Games such as Dragon Quest used to mobilize workers to back corporate goals including relaxing environmental rules

The Guardian - US

Lexus Should Make the Electric LFA—Under One Condition

The original Lexus LFA has become the supercar version of a cult classic film.

Motor1

Haas boosts Toyota ties with F1 title partnership

Toyota replaces MoneyGram as Haas Formula 1 title partner from 2026 onwards.

Motorsport

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Toyota CEO Channels Trump Spirit at NASCAR, Announces Nearly $1 Billion US Investment

Toyota CEO Akio Toyoda announces a $912 million U.S. investment in hybrid vehicle production after a patriotic NASCAR event in Japan.

International Business Times

Toyota's Chairman Spotted In Full MAGA Gear At NASCAR Event - Here's Why It Matters

Akio Toyoda's MAGA outfit at Fuji Speedway sparks global scrutiny as analysts say the display signals Toyota's strategic push to bolster ties with the US market.

International Business Times UK

Toyota's $10 Billion U.S. Investment Means It Could Export Cars Back To Japan

Today on Critical Materials: Toyota invests $10 billion into U.S. factories, Xiaomi production capacity wins and Rivian's VW venture could extend to gas cars.

InsideEVs

Mazda Wants Cars to Suck Back Their Own Emissions

It’s well known that Japanese automakers have long been reluctant to commit fully to battery electric vehicles. Toyota has been the most vocal about this stance, with chairman Akio Toyoda claiming EVs will never exceed a 30 percent market share. Instead, companies from the Land of the Rising Sun see…

Motor1

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Toyota Sets 400+ HP Target for New Four-Cylinder Engine

All eyes were on Toyota at the beginning of the year when it unveiled a mid-engine GR Yaris at the Tokyo Auto Salon. As if that wasn’t intriguing enough, the hot hatch ditched the familiar 1.6-liter three-cylinder it shares with the GR Corolla in favor of a larger four-cylinder 2.0-liter…

Motor1

Toyota Wants Lexus to 'Move More Freely.' But What Does That Mean?

Lexus had record sales last year, with deliveries climbing to 851,214 cars, the highest since the company was founded in 1989. While some might argue it’s best not to mess with a winning formula, parent company Toyota wants to shake things up. We’ve already discussed how the Century nameplate has…

Motor1

Introducing Century, Toyota's new car brand that will offer even more luxury than Lexus

For years, the Toyota Century was a car reserved for Japan's elite. Now, Akio Toyoda wants it to represent a new global brand above Lexus.

Fortune

Toyota Turns Century Into a Flagship Brand Above Lexus

Ever since its founding in 1989, Lexus has served as Toyota’s luxury brand, positioned to take on the likes of BMW, Mercedes, and Audi. The strategy has worked well for 36 years, with sales peaking last year at 851,214 units worldwide. However, Toyota is now shaking up its brand hierarchy…

Motor1

G.M. Takes $1.6 Billion Loss After Electric Vehicle Subsidy Goes Away

It seems like the current market for electric vehicles is entirely the creation of government policy.

Reason

Toyota Sold So Many Cars Last Month

Toyota took a different approach to electrification than other automakers, and it’s paying off. The company has some EVs where it needs them, but perhaps more crucially, Toyota offers tons of great hybrids. Add in a good truck lineup in North America, and it’s easy to see how Toyota eclipsed…

Motor1

WRC legend Kankkunen to drive hydrogen Toyota rally car

Four-time World Rally Championship champion and Toyota deputy team principal Juha Kankkunen will pilot the latest hydrogen-powered rally car from Toyota at Rally Finland.

Autosport

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Motorsport

WRC legend Juha Kankkunen to drive hydrogen Toyota rally car

Four-time WRC world champion and Toyota deputy team principal Juha Kankkunen will pilot the latest hydrogen-powered rally car from Toyota at Rally Finland. The GR Yaris Rally2 H2 Concept will make its debut on the Harju stage of the event, which runs from 31 July until 3 August.

InsideEVs

Toyota's Chairman Says EVs Pollute More Than Hybrids. Is He Right?

Akio Toyoda says one electric car pollutes as much as three hybrids. Here’s what research says.

Motor1

'Anybody Got The Same Issue?:' Man Buys 2025 Toyota Camry. Then He Takes a Closer Look at the Seats

A new 2025 Toyota Camry owner was left disappointed after finding an abnormality in the car’s driver’s seat. Anderson (@eldela690r) published a TikTok showing off the fist-sized imperfection.

Motor1

Toyota Math: 9 Million EVs Are Just as Polluting as 27 Million Hybrids

Akio Toyoda is a man who speaks his mind. He’s been saying for years that forcing everyone to buy EVs isn’t the way forward. Toyota’s chairman is adamant that the transition can’t be rushed and that going all-in on electric vehicles would have massive repercussions across the automotive industry. He…

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InsideEVs

Electric Pickup Trucks Just Aren't Taking Off

Also, Nio cuts costs to get profitable while Toyota invests in itself for the long run.

Motor1

Toyota Boss: All Cars Must Be Fun

In early 2017, former Toyota CEO and President Akio Toyoda issued a company-wide decree: “No more boring cars.” He backed up that statement with exciting products like the GR Yaris, GR Corolla, and the Supra. Pictured here, the GR GT3 concept is all but confirmed to spawn a road-going version,…

Motor1

Toyota Contacted Nissan After Honda Merger Failed: Report

On December 23, 2024, Nissan and Honda signed a memorandum of understanding (MOU) to explore a potential merger. However, the negotiations didn’t last long before the two Japanese automakers parted ways. On February 13, 2025, the companies officially ended talks, partly because Nissan was against becoming a Honda subsidiary. While…

InsideEVs

Volkswagen's EV Sales Are Up. Here's The Downside

They say the first step to recovery is admitting you have a problem. And to the Volkswagen Group's credit, it's been admitting it has a problem for some time now.

Motor1

Toyota Chairman Says a Sports Car Must Have a Gas Engine

It’s been nearly two years since Toyota gave us a taste of an electric sports car, but the FT-Se concept has yet to evolve into a production model. That’s because a road-going version isn’t coming anytime soon. Instead, the company’s chairman would much rather stick to performance vehicles powered by…

Motor1

How the Supra Went From Concept to Production

You've probably never heard the name "Calty." But walk through any crowded parking lot in America, and you'll see a dozen or more cars penned by the US design studio—you just don't know it.

Motor1

Why Toyota Was Disappointed by the Honda-Nissan Merger Talks

Having joined Toyota in 1984, Akio Toyoda likely knows the ins and outs of the automotive industry better than anyone. As CEO for over a decade before stepping down in 2023 to become chairman of the board, he played a crucial role in Toyota’s rise to global dominance. In 2024,…

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