The Latest Breaking News from Akio Toyoda

After resisting battery electric vehicles for years, Toyota goes all-in on EV with four new models due by 2027.

Higher-ups in the automotive industry are typically cooped up in an office all day, but Akio Toyoda is not one of them. Under the “Morizo” pseudonym, the company’s chairman has been racing cars as a second gig since the 2007 Nürburgring 24-hour endurance race for Toyota’s Gazoo Racing team. Even…

Toyota replaces MoneyGram as Haas Formula 1 title partner from 2026 onwards.

Toyota CEO Akio Toyoda announces a $912 million U.S. investment in hybrid vehicle production after a patriotic NASCAR event in Japan.

Akio Toyoda's MAGA outfit at Fuji Speedway sparks global scrutiny as analysts say the display signals Toyota's strategic push to bolster ties with the US market.

Today on Critical Materials: Toyota invests $10 billion into U.S. factories, Xiaomi production capacity wins and Rivian's VW venture could extend to gas cars.

It’s well known that Japanese automakers have long been reluctant to commit fully to battery electric vehicles. Toyota has been the most vocal about this stance, with chairman Akio Toyoda claiming EVs will never exceed a 30 percent market share. Instead, companies from the Land of the Rising Sun see…

All eyes were on Toyota at the beginning of the year when it unveiled a mid-engine GR Yaris at the Tokyo Auto Salon. As if that wasn’t intriguing enough, the hot hatch ditched the familiar 1.6-liter three-cylinder it shares with the GR Corolla in favor of a larger four-cylinder 2.0-liter…

Lexus had record sales last year, with deliveries climbing to 851,214 cars, the highest since the company was founded in 1989. While some might argue it’s best not to mess with a winning formula, parent company Toyota wants to shake things up. We’ve already discussed how the Century nameplate has…