The Latest Breaking News from Akio Toyoda

Toyota Is Developing New Combustion Engines

The company chairman believes people should have a choice rather than being forced to buy EVs.

Motor1 · Feb 1, 2024

Toyota Admits Engine Testing Cheating, Tops Global Sales

Toyota reports record global vehicle sales of over 11 million in 2023, while facing a testing scandal. Company pledges to address the issue and uphold quality.

Top News · Jan 30, 2024

Toyota Chairman Brought His Suzuki Jimny To A Car Show

He couldn't find a new one, so he called Suzuki's president to find him a used car.

Motor1 · Jan 25, 2024

Toyota Rally2 car to make WRC debut in Monte Carlo

The Japanese marque has been developing a Rally2 version of its GR Yaris since 2022 as it bids to join the customer rally car market.

Autosport · Jan 4, 2024

Toyota Slammed For 'Misleading' Public About EVs in FTC Complaint (Updated)

A firm has filed a public complaint with the U.S. Federal Trade Commission over Toyota's alleged "misleading" EV advertising practices.

InsideEVs · Dec 13, 2023

Elon Musk dismissed hybrid vehicles as a ‘phase’ while Toyota doubled down on them. Now they’re a ‘smoking-hot market’ as EV demand chills

Toyota's chairman, who's long resisted EV hype despite pressure, is feeling vindicated, with hybrid sales surging this year.

Fortune · Nov 27, 2023

Toyota Chairman Admits He Fears Company Could Go Back To Being 'Ordinary'

Akio Toyoda spent 14 years "building the strength to make others happy."

Motor1 · Nov 18, 2023

Mercedes exec says EV market is a ‘pretty brutal space’ because price wars and high interest rates are making it an unsustainable business

“I can hardly imagine the current status quo is fully sustainable for everybody,” said Harald Wilhelm, Mercedes-Benz’s chief financial officer.

Fortune · Oct 26, 2023

Electric Toyota FT-Se Sports Car May Actually Go Into Production 'After 2026'

Toyota's hot concept may become a reality after all, and maybe with an electric "manual" transmission too.

InsideEVs · Oct 26, 2023

Elon Musk just lost $28 billion as Tesla took a beating. Now Toyota says ‘people are waking up to reality’ that EV adoption will be an uphill battle

"We’re transitioning to a brand new technology. It’s expensive. It requires people to have a different relationship with their vehicle that has been largely unchanged for decades," one expert said.

Fortune · Oct 25, 2023