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Fortune
Fortune
Steve Mollman

Elon Musk dismissed hybrid vehicles as a ‘phase’ while Toyota doubled down on them. Now they’re a ‘smoking-hot market’ as EV demand chills

(Credit: ODD ANDERSEN/AFP via Getty Images)

Tesla CEO Elon Musk doesn’t think highly of hybrid vehicles. Last year he dismissed them as a “phase” and said it’s “time to move on.” But Toyota doubled down on them—and the move has proved prescient.

Hybrid sales have been on a tear in 2023, jumping 48% in the first three quarters compared to the same year-ago period, the Wall Street Journal reported. Last year, hybrid sales dropped about 6% compared with 2021.

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