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Motor1
Motor1
Business
Adrian Padeanu

Toyota Boss: All Cars Must Be Fun

Toyota Akio Toyoda Koji Sato Lexus BMW

In early 2017, former Toyota CEO and President Akio Toyoda issued a company-wide decree: “No more boring cars.” He backed up that statement with exciting products like the GR Yaris, GR Corolla, and the Supra. Pictured here, the GR GT3 concept is all but confirmed to spawn a road-going version, possibly with a Lexus badge. Additionally, we’ve been promised the Supra name will live on beyond the outgoing BMW-based generation.

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