The Latest Breaking News from Adidas

The Six NBA Players Anthony Edwards Jokingly Called Out in New Adidas Commercial

“Ant Man” poked fun at a few rival players in an ad for his new sneaker.

Sports Illustrated · Sep 17

Inside Pokémon's 30th Anniversary Fashion Wave, From Adidas Collabs to Collectible Bag Charms

Pokémon's 30th anniversary is fueling a fashion crossover moment, from adidas sneakers and jackets to Pikachu bag charms and Uniqlo collabs.

Fashion Times · Sep 17

Adidas begins layoffs at India Tech Hub in Gurgaon, nearly 20% workforce affected

Adidas said less than 20% of employees in its India Technology organisation have been affected by layoffs at its Gurugram Tech Hub.

The Economic Times · Sep 16

Lace Shorts Are The Celebrity-Set Spring Trend. Here’s 8 Pairs To Shop

Lace shorts are on the rise, right in time for spring and summer. We've rounded up the prettiest pairs for your wardrobe.

Pedestrian.tv · Sep 8

Oasis ‘express concerns’ as unheard archive of recordings goes up for sale

The recordings encompass 63 live shows, as well as soundchecks and more than 100 hours of rehearsal from Noel and Liam Gallagher.

The Independent UK · Sep 7

Nike’s shoe doesn't fit: How did the swoosh lose its winning edge?

Nike’s decline is raising questions about how the sportswear giant lost its competitive edge. Falling revenue, a collapsing market value, weaker China sales, inventory pressure and growing competition from Hoka, On, Adidas, Anta and Li Ning have challenged its dominance. CEO Elliott Hill is rebuilding wholesale, product innovation and regional…

The Economic Times · Sep 7

The Messi economy: Life after Argentina is still big money for the 'Little Magician'

Lionel Messi's brand value grows as his football career nears its end. His global recognition and consistent excellence attract major international brands. His move to Inter Miami significantly boosted Major League Soccer's commercial appeal. Messi's established narrative provides brands with a ready-made story to share. His cultural memory ensures his…

The Economic Times · Sep 4

Simone Rocha's Adidas Originals Collaboration Blends Romantic Details With Sportswear

Simone Rocha's debut collection with Adidas Originals, first shown at London Fashion Week in February, launches globally Sept. 10 with footwear, apparel and accessories built around pearls, lace and ribbon detailing layered onto Adidas archive silhouettes.

Fashion Times · Sep 3

Kelly Brook's printed dress and adidas trainers pairing is the early autumn outfit that won't date

Kelly Brook demonstrates how to keep wearing summer dresses into autumn in this stylish look

Woman & Home · Sep 3

It Girl New Yorkers Support This Hamptons-Tested, Summer-to-Fall Shoe Trend

Jennifer Lawrence gave off major "I own a boat" energy in Manhattan.

Marie Claire · Sep 2