Adidas Arabia apologised after a local Single Shoe campaign featuring a former Israeli soldier and amputee sparked backlash. 'We recognize that an image used in a recent local activation has raised concerns and strong reactions,' a statement posted on Adidas Arabia read. It was posted in both Arabic and English.
'It was never our intent to cause offence, and we apologise to anyone affected. We acknowledge the concerns that have been raised and are taking feedback seriously. Inclusion is a core value at Adidas, and we remain committed to expanding access to sport,' the statement continued.
