Pokémon is turning 30 in 2026, and the anniversary is playing out as much on runways, sneaker walls and handbag straps as it is in the games and trading cards that built the franchise. Thirty years after Pokémon Red and Green first launched in Japan on February 27, 1996, a wave of fashion and accessory collaborations tied to the milestone is giving the property a genuine moment in the style conversation, one that leans heavily on the same collectible-charm impulse that has made Labubu and bag charms a broader accessory trend this year.
The most fashion-forward of the anniversary tie-ins is adidas Originals' Pokémon x adidas 30th Anniversary Collection, which officially launched in Japan on September 15 under the "ADIDAS | POKÉMON" name, with a wider international rollout at adidas.com and select retailers to follow. The collection spans more than a dozen footwear styles built across classic adidas silhouettes, including the Superstar, Samba, ZX 8000, Pro Model and Adistar XLG 2.0, each reworked around a specific Pokémon.
Pokémon x adidas Originals 30th Anniversary Collection Drops Sept. 22 ⚡️⚡️ pic.twitter.com/C5TmSOk5Az
— House of Heat° (@houseofheat) September 13, 2026
