The Latest Breaking News from Twitter Inc.

Elon Musk's Twitter brand change is even more devastating than I thought

Elon Musk's decision to rebrand Twitter to X has destroyed the most valuable intangible.

TechRadar · Jul 27, 2023

Elon Musk’s mood swings at Twitter made his ‘fanatical inner circle’ too afraid to tell him the truth, says ex-Twitter exec

The former staffer at Twitter—now X—said she was surprised by Musk’s “willingness to burn so much down.”

Fortune · Jul 27, 2023

Twitter's rebrand to X shifts the focus to Musk's 'everything app' plans but here's why he might have moved too early

A succession of upheavals have characterised Elon Musk’s leadership of Twitter since he acquired the social media platform in November 2022 – from his U-turns on the acquisition, to firings and rehirings and a significant drop in advertising revenue. But his latest move is the most significant: abandoning the globally…

The Conversation · Jul 27, 2023

Heart problems from vaccines are rare

Conspiracy theorists have been exaggerating the link between COVID vaccines and heart problems. Here are the facts

Salon · Jul 27, 2023

Elon Musk swipes coveted @x handle from Twitter user for rebrand

Single letter Twitter accounts may be worth tens of thousands of dollars—but they're not the property of users to sell as one out-of-luck photographer found out.

Fortune · Jul 27, 2023

Elon Musk wants to turn tweets into 'X's'. But changing language is not quite so simple

Elon Musk may want to send “tweet” back to the birds, but the ubiquitous term for posting on the site he now calls X is here to stay — at least for now

The Independent UK · Jul 27, 2023

Zuck says Threads is a 'Year of Efficiency' triumph

Meta's CEO thinks the company's new Twitter competitor has a shot of being the first public discussion app to reach 1 billion users.

Fortune · Jul 27, 2023

X employees paint Twitter offices black and go 'bird hunting'

While some longtime users decried the demise of the Twitter brand, a group of zealous X employees swept through the San Francisco headquarters on mission to purge remnants of the old brand.

Fortune · Jul 26, 2023

Elon Musk’s Twitter Rebranding To X May Impact Tesla’s Valuation

Critics worry that the move could unsettle advertisers and lead to potential Tesla stock sales.

Zenger · Jul 26, 2023

Threads users decline significantly despite initial surge in sign-ups

Within a week of launch of Mark Zuckerberg’s answer to Twitter 100 million people signed up, but weeks later there’s been a drop

The Guardian - US · Jul 26, 2023