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Fortune
Fortune
Christiaan Hetzner

Elon Musk cuts ad prices to lure companies back to Twitter/X

Elon Musk says user engagement on his newly rebranded X platform is at a record high. (Credit: Chesnot—Getty Images)

Elon Musk is looking for advertisers. And quick.

Thanks to heavy interest payments on $13 billion in takeover-related debt and a 50% plunge in ad revenue, Musk’s company continues to bleed cash even after he sacked roughly eight out of every 10 Twitter employees and stopped paying his bills or rent in many cases. And with cash short, he may have to delay realizing his grand vision of transforming Twitter into an everything app that rivals China’s WeChat.

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