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Fortune
Fortune
Kylie Robison

Zuck says Threads is a 'Year of Efficiency' triumph

Meta CEO Mark Zuckerberg clapping (Credit: Jeff Bottari/Zuffa LLC)

Earlier this month, Meta launched its text-based platform Threads, a competitor to Twitter. It garnered 100 million users only 5 days after its launch, and it was all thanks to a relatively small team and a testament to Meta's Year of Efficiency plan, according to CEO Mark Zuckerberg.

"We've already seen a number of examples of how our leaner organization and some of the cultural changes we've made can build higher quality products faster, and this is probably the biggest so far," Zuckerberg said during the company's Q2 earnings call on Wednesday. "The Year of Efficiency was always about two different goals: becoming an even stronger technology company, and improving our financial results so we can invest aggressively in our ambitious long term roadmap."

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