Tesla, Inc. (NASDAQ:TSLA) CEO Elon Musk this week rebranded Twitter to X and also changed the bird logo to the letter “X.” Musk’s backers and critics took exception to the change on the premise that it might ward off advertisers.
What Happened: Future Fund’s Gary Black is among those who did not see it as a prudent move. He pointed to how WeChat, called Weixin in China, started as an instant messaging app in 2011, went on to add payments and e-commerce to its platform in 2013, all without rebranding.
