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Fortune
Fortune
Christiaan Hetzner

Elon Musk swipes coveted @x handle from Twitter user for rebrand

Twitter owner Elon Musk rebranded the company to X, seizing control of a user's account in the process. (Credit: Jaap Arriens—NurPhoto via Getty Images)

Gene Hwang hoped he might have hit it big when Elon Musk rebranded Twitter as X. 

Known on the platform by his single-letter handle, @X, the San Francisco-based user was willing to discuss ceding control of the account that was now worth considerable value to the platform’s owner—for a price, of course . 

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