The Latest Breaking News from SweetWater

I went completely ampless for the first time this year – and with huge Black Friday discounts on Line 6 Helix, TONEX, and Quad Cortex modelers, now is the perfect time to join me

Guitar Center and Sweetwater have slashed the prices across its Helix, TONEX and Quad Cortex inventory, so if you’re tempted to take the leap for a rig replacement, now is the perfect time

Guitar World · Nov 29, 2024

"D'Angelico would make one of the most remarkable comebacks of any guitar brand": Everything you need to know about D'Angelico and why Black Friday is a great time to pick one up

From Premier to Excel, Deluxe, and more, we take a deep dive into the diverse range of D'Angelico guitars, as well as the company's rich history

Guitar World · Nov 26, 2024

Up to $124 off JHS Pedals at Sweetwater might just be the best pedal deal of Black Friday so far - and yes, it includes the Colour Box V2

Save a massive 25% on all JHS pedals at Sweetwater in this awesome Black Friday deal

MusicRadar · Nov 21, 2024

“I foresee a revival in 3-4 years that puts them toe-to-toe with Sweetwater”: Sam Ash Music has been acquired by Gonher Music – here’s what that could mean for the iconic retailer

The Mexican firm reportedly acquired Sam Ash Music's assets following a $15.2 million offer

Guitar World · Jul 4, 2024

"It's turned it into a different song." Big Big Train share new recording of Last Eleven

Big Big Train will tour UK and European throughout September and October

Louder · Jun 19, 2024

“The Beach Boys are massively important in the evolution of guitar sound”: Josh Scott, Robert Keeley and Chris Benson have built exclusive effects units inspired by the Beach Boys’ studio tones

The Sweetwater-exclusive line sees some of the biggest names in pedals attempt to recreate the Beach Boys' most iconic studio sounds

Guitar World · May 15, 2024

“This will take your tone straight back to the days when Good Vibrations and Fun, Fun, Fun ruled the airwaves!”: Sweetwater teams up with JHS Pedals, Benson Amps and Keeley Electronics for The Beach Boys Studio Effects Collection

Released to coincide with upcoming Disney+ Beach Boys doc, the range includes chorus/vibrato, a full bass rig, 12-string and rotary speaker sims, and a tube-driven spring reverb/tremolo

MusicRadar · May 14, 2024

"It does everything I need it to do – and more": Ed Sheeran reveals two signature 'stadium grade' looper pedals with Headrush… and at very different prices

The Sheeran Looper + and X follow the songwriter's years of experience exploring the potential of live loops – and multi-effects pedals

MusicRadar · Feb 29, 2024

Get your holiday cheer on with these great deals from Sweetwater

'Tis the season for the best prices on the hottest gear

MusicRadar · Jan 9, 2024

How to gift plugins to a musician this Christmas

Giving the gift of music software this Christmas is a breeze when you know how - here's everything you need to know

MusicRadar · Dec 13, 2023