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The Latest Breaking News from Rhett Shull

“Cover music has been analog AI for a long time”: Fender CEO Bud Cole under fire from online guitar community for AI comments

Cole's comments on AI's place in the guitar world from earlier this year have resurfaced – and not been well-received

Guitar World · Jul 29

Fender escalates Stratocaster copyright fight, taking aim at Yamaha

Fender, the US maker of the iconic Stratocaster electric guitar played by Jimi Hendrix and Eric Clapton, has widened its legal campaign to defend the guitar's design with a notice letter sent to Yamaha, the Japanese company told Reuters .

Bangkok Post · Jul 15

“I clicked on it and honestly was kind of freaked out”: AI guitar YouTubers? Rhett Shull issues warning after finding AI versions of his content

As AI-generated content continues to be churned out at a rapid speed, guitar players and content creators are bearing the brunt of a system that does little to safeguard their interests

Guitar World · Jun 30

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“This is a PR disaster that will haunt Fender for years”: Two of guitar’s biggest YouTubers are cutting ties with Fender over its cease and desists

Fender has been widely criticized after it allegedly sent cease and desist letters to multiple builders that make Stratocaster-inspired guitars

Guitar World · May 21

YouTube admits to applying AI processing “similar to what a modern smartphone does” to videos. Creators aren’t happy

A YouTube representative said the platform was trying out an experimental feature using AI, but not generative AI, to sharpen and denoise footage on Shorts

Digital Camera World · Aug 25, 2025

"It just looks wrong" — YouTube admits it's altering videos without consent, sparking blowback from creators

YouTube admits it’s modifying videos with machine learning—but insists it’s not AI. Creators say it’s a breach of trust.

Windows Central · Aug 25, 2025

“I don’t care if all guitar internet hates me. I cannot wait for this pendulum to swing back. Mark my words, it will”: Why Rhett Shull thinks amp modelers will fall out of favor in the future

While Reverb’s 21 best-selling amps of 2024 were all bereft of tubes, Shull is convinced that tube amps will make an inevitable comeback

Guitar World · Jan 3, 2025

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"I'm genuinely shocked it's this apparent": How much difference does a guitar's fretboard wood actually make to its sound? Well, this video surprised us and its host

The rosewood Vs maple debate

MusicRadar · Jul 16, 2024

"It's not just about having the ripped jean look": The one crucial thing that relic guitar haters might be missing out on

And it's not about aesthetics

MusicRadar · Jul 5, 2024

Bored by your own guitar chord playing? Try inversions!

This trick of the pros can liven up your progressions instantly

MusicRadar · Apr 17, 2023

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