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Guitar World

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Matt Owen

“This is a PR disaster that will haunt Fender for years”: Two of guitar’s biggest YouTubers are cutting ties with Fender over its cease and desists

Fender Tim Pierce Rhett Shull

Fender Stratocaster.

As the fallout from Fender’s high-profile cease and desist strategy continues, two of YouTube’s biggest guitar players have begun burning bridges with the brand.

This week, Fender relaunched its legal campaign against the S-style electric guitar market, allegedly sending cease and desist letters to multiple builders instructing them to stop producing Stratocaster-inspired instruments.

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