“I foresee a revival in 3-4 years that puts them toe-to-toe with Sweetwater”: Sam Ash Music has been acquired by Gonher Music – here’s what that could mean for the iconic retailer

Sam Ash.

Sam Ash Music Marketing Manager Ben Ash has been speaking about the future of the iconic gear store in the wake of its acquisition by Mexican retailer, Gonher Music Center.

In March, it was widely reported that Sam Ash would be closing 18 branches nationwide – including its flagship New York store – as it continued to battle the online gear boom.