The Latest Breaking News from Subaru

Combustion engines aren’t dead yet. Toyota, Mazda, Subaru, and others are doing all they can to keep them alive. It’s been nearly a year since the three announced a partnership to accelerate internal combustion engine development. Now, they'll provide vehicles running on a synthetic fuel blend to transport guests during…

Subaru feels like a brand that's tailor-made to do well in the electric vehicle arms race. Its fans are often outdoorsy, environmentally minded, attracted to superior traction control and interested in performance. But so far, Subaru has been a bit player at best in the EV scene. It has just…

First-quarter sales results are rolling in, and things are looking up for most automakers. Toyota sales are off to a strong start, Mazda and Subaru had record months, and Kia had its best quarter ever. But when digging into the data, results for electric vehicles were much more mixed.

Mazda and Subaru revealed sales numbers for the first quarter of 2025, with each brand posting record numbers for the month of March. Mazda sales jumped by 16.1 percent compared to March 2024, while Subaru saw a 16.6-percent increase. The massive gains might have something to do with tariffs. 

Update: Nissan has released sales figures for its Z sports car. This story has been updated with those figures.

The Toyota bZ4X had a surprisingly good year in 2024 as sales picked up, especially in the second half thanks to lease deals, discounts and upgrades. Now, the bZ4X is showing continued growth into 2025, with Q1 sales up 195.7% year over year.

Jerry Seinfeld is well-known for his Porsche love. He's probably got the finest collection of Porsches outside the company's own museum in Stuttgart, but he's into other cars as well. To our surprise, the comedian is a Subaru fan, too.

Having joined Toyota in 1984, Akio Toyoda likely knows the ins and outs of the automotive industry better than anyone. As CEO for over a decade before stepping down in 2023 to become chairman of the board, he played a crucial role in Toyota’s rise to global dominance. In 2024,…

President Trump recently introduced a 25 percent tariff on all foreign-built cars. That means any vehicles assembled outside the US could see a price hike Stateside, including those built in Canada and Mexico. Even foreign-made parts for vehicles assembled in the US will be subject to the tariff, according to…