The Latest Breaking News from Shein

Gen Z increasingly chooses Google for online shopping, driven by AI tools like Overviews and Lens, impacting Amazon's share.

The French Senate has overwhelmingly approved legislation aimed at regulating the ultra fast-fashion industry. The bill specifically targets Chinese e-commerce giants like Shein and Temu while imposing stricter environmental standards on the rapidly growing sector.

The new legislation would impose eco-taxes, advertising bans, and influencer restrictions, but critics believe the bill falls short of its initial environmental ambitions.

ANALYSIS: Mona Mashhadi Rajabi, Lisa Lake, Martina Linnenluecke and Yun Shen deep dive into the impact Trump’s tariffs have had on fast fashion

When US President Donald Trump introduced sweeping new tariffs on Chinese imports the goal was to bring manufacturing back to American soil and protect local jobs.

It’s no secret that fast fashion giants Temu and Shein have upended the global retail landscape. Offering unbelievably low prices and lightning-fast shipping, these companies have found loyal customers across the world—but especially in the United States. However, their business model is now under increased scrutiny as governments, particularly the…

Lucy Guo is now the youngest self-made woman on the planet—knocking Taylor Swift off the top spot. But even with a $1.3 billion net worth, the 30-year-old cofounder of Scale AI tells Fortune she still pinches pennies.

Consumer advocates file EU complaint against Shein, revealing new evidence of unfair practices. The Chinese e-commerce giant is accused of pressuring users into unwanted purchases through manipulative design.

Consumer watchdogs accuse Chinese fashion firm of ‘dark’ practices in formal complaint to European Commission

As the summer shopping season kicks off, all eyes are on Gen Z — those born between 1997 and 2012 and whose purchasing power wields significant influence over market trends.

French senators begin debating landmark fast fashion legislation Monday that could reshape how ultra-cheap clothing is sold and marketed, but ecologists fear the proposed law has been significantly diluted from its original form.