Once the preserve of jumble sales and charity shops, “preloved” fashion and homewares are now leading style and shopping trends in the UK. After the rapid growth of online retail, Britain is now witnessing “the normalisation of secondhand”, according to Adam Jay, the chief executive of Vinted’s main marketplace arm – a key driver of the trend in recent years.
The UK is at the forefront of an international revolution, jostling for position with France to be Vinted’s biggest market, and is also one of its fastest growing markets, as the online marketplace moves beyond just selling clothes and into everything from smartphones and books to rugs.
