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Radio France Internationale
Radio France Internationale
National
RFI

Upmarket French store BHV opens fast-fashion Shein outlets outside Paris

Shein BHV Paris SGM Galeries Lafayette
Despite thousands of customers at the Shein boutique in Pairs's BHV Marais store, Shein France acknowledges the experiment hasn't yet delivered results commercially. AFP - DIMITAR DILKOFF

Shein boutiques will open in five regional BHV stores on Wednesday, four months after the Chinese ultra-fast fashion giant’s first Paris outlet sparked an outcry.

BHV stores in Angers, Dijon, Grenoble, Limoges and Reims will from Wednesday host a Shein presence, the online retailer and BHV owner Société des Grands Magasins (SGM) said in a joint statement on Tuesday.

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