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The Independent UK

National

Anne d'Innocenzio

Home shopping pioneer QVC plans bankruptcy protection filing as consumers jump on deals elsewhere

QVC QVC Group Shein

QVC-Bankruptcy Protection - (Copyright 2017 The Associated Press. All rights reserved.)

The owner of home shopping network pioneer QVC — which for years garnered the attention of millions of TV viewers looking for a deal on baubles and housewares, is planning to file for Chapter 11 bankruptcy protection.

A filing about imminent bankruptcy protection by parent company QVC Group, which also owns HSN, formerly the Home Shopping Network, arrives as long-running TV shopping networks struggle to adapt to the rapid shift by consumers now tuning in to livestreams on TikTok, or online marketplaces like Shein.

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