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Bait sheds light on British-Pakistani mental health struggles rarely seen on screen

Riz Ahmed’s Bait is an exceptional piece of television. Not only for its satirical exploration of the entertainment industry, but for the psychological narrative running underneath it.

The Conversation

3 best new to Prime Video shows to binge-watch this weekend (April 3-5)

Planning to binge-watch something new this weekend? Here's our weekly guide to the best new to Prime Video series you should be streaming right now.

Tom’s Guide

Riz Ahmed on Bait, Bond fever, and the comedy of breakdowns

He ditched the ‘next Bond’ tag to become an Oscar-winning indie darling — now Riz Ahmed has turned the experience into a hit satirical show. So what did 007 fever teach him?

Evening Standard

From analysis to the latest developments in health,
read the most diverse news in one place.

3 essential new to Prime Video shows to binge this weekend (March 27–March 29)

Riz Ahmed's Bait leads another week of great Prime Video shows to binge this weekend

Total Film

3 best new to Prime Video shows to binge-watch this weekend (March 27-29)

Planning to binge-watch something new this weekend? Here's our weekly guide to the best new to Prime Video series you should be streaming right now.

Tom’s Guide

Riz Ahmed’s hilarious Bond comedy Bait shows why playing 007 can be a poisoned chalice

COMMENT: In ‘Bait’, Oscar winner Ahmed plays a British Asian actor whose life is upended when he auditions to play James Bond. Beyond the spy franchise hook, the show has sharp gags and a deeper point to make, writes Kevin E G Perry

The Independent UK

Bait review – Riz Ahmed’s comedy is petty, narcissistic … and excellent

Part autobiography, part industry satire, this hilarious show boasts dazzling dialogue and ace cameos. But surely Ahmed has better things to do than play James Bond?

The Guardian - UK

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I lost every good acting job to Riz Ahmed – annoyingly, his James Bond comedy is a jaw-dropping hoot

Ahmed superbly tackles race and identity in his hilarious new show Bait, proving the British-Asian actor truly is the best of this country. I’m happy for him, I swear!

The Guardian - UK

5 top new shows you can stream this week on Netflix, Disney+ and more (March 23-29)

This week’s TV lineup is packed with drama, thrills and laughs, including 'Daredevil: Born Again' and 'For All Mankind'

Tom’s Guide

‘The dream is to be a standup, but everyone who knows me says: Please don’t’ – Riz Ahmed on chaos, comedy, and defying categorisation

His multi-hyphenate career has made him one of Britain’s most versatile recognisable stars – but hasn’t stopped him facing some seriously awkward moments…

The Guardian - UK

One to Watch: Aasiya Shah on starring in Riz Ahmed's Bait

Aasiya Shah is heading for big things following the professionally and personally transformative experience of working on the new series Bait

Evening Standard

5 biggest Prime Video movies and shows I can’t wait to watch in spring 2026

If you’re stuck on what to watch, Prime Video's spring 2026 slate has you covered. Here are the five movies and shows I'm adding to my watchlist.

Tom’s Guide

Amazon Prime Video in March 2026: 5 best new additions to watch

These are the shows and movies you can't miss

New on Prime Video in March 2026 — top picks and all the new movies and shows to watch

Our guide to all the new movies and shows coming to Prime Video in March 2026, including a new crime drama with Nicole Kidman, "Invincible" season 4, and more.

Tom’s Guide

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