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The Guardian - UK
The Guardian - UK
Entertainment
Rhik Samadder

I lost every good acting job to Riz Ahmed – annoyingly, his James Bond comedy is a jaw-dropping hoot

Guz Khan standing beside Riz Ahmed, who is wearing a tuxedo
‘The brownest thing on TV since that Hovis advert’ … Guz Khan and Riz Ahmed in Bait. Photograph: Amazon MGM Studios

Conflicted feelings for me this week, watching Bait, the new comedy created by Riz Ahmed. I started a career in acting shortly after Ahmed, you see. For a decade, I lost every good job going to him. What made it worse was watching all of those projects and realising exactly how good he was. Anyway, I’m going to try to write the rest of this while suppressing Salieri levels of malcontent. Wish me luck.

Bait is the story of an Asian actor, Shah Latif, who finds himself lined up to be the next James Bond. The series covers the internet’s toxic response to the rumours, using it to dive deep into a conversation about racial palatability, Britishness, ambition and authenticity. It’s funny, surreal, provocative and boasts an incredible array of hot young British-Asian actors. Which reminds me, I must rewatch Sliding Doors.

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