Riz Ahmed’s Bait is an exceptional piece of television. Not only for its satirical exploration of the entertainment industry, but for the psychological narrative running underneath it.
At its heart, the Prime Video series is a quietly devastating study of the pressures placed upon British‑Pakistani men. What appears to be an eccentric comedy about a struggling actor auditioning for James Bond soon reveals itself to be a nuanced portrayal of shame, internalised stigma and the early signs of psychosis.
The series follows Shah Latif (Ahmed), whose obsessive pursuit of validation becomes a catalyst for a psychological unravelling. Shah’s downward spiral is shaped by relentless scrutiny and the fear of not belonging. These themes resonate strongly with a growing body of research on psychosis in British‑Pakistani communities.
