The Latest Breaking News from Sanrio

If your gaming setup needs a cute and cozy makeover, over a premium Razer upgrade, the brand-new Kuromi Collection is enough to make any setup an adorable, purple paradise.

'Hello Kitty Island Adventure' arrives on the Nintendo Switch and Steam Deck this week. It is a lot weirder than you'd expect.

Hello Kitty doesn’t look her age. And despite recently turning 50, she is showing no signs of slowing down.

Say 'Howdy' to analog as Hello Kitty gives film photography a playful Wild West twist

Hello Kitty reaches her half-century in 2025 and Fender Japan is out to celebrate with guitars and new merchandise, including a revival of its cult Squier Hello Kitty Stratocaster

I don't know if you know this, but it's Hello Kitty's 50th anniversary this year. She's an international icon, with fans of all ages on every single continent. And while Honda already kicked off the celebrations earlier this year with a special Hello Kitty limited-edition scooter, in motorbike-land, there's really…

Even King Charles has wished Hello Kitty a happy 50th birthday

After 50 years, the cute Sanrio character has been revealed by her creators – and King Charles – to be something quite unexpected

Hello Kitty first appeared on a children’s coin purse in 1975