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Bangkok Post

Lifestyle

'Sanrio Characters Half Marathon' is open to all runners

Sanrio Bangkok Entertainment SouthEast Asia

Local and international runners are invited to experience a new level of running entertainment at Southeast Asia's first "Sanrio Characters Half Marathon", which will take place at One Bangkok, Rama IV Road, on Sept 27.

Held under the concept of "Sportainment", this is a new form of running experience where sports, entertainment, lifestyle and global IP are seamlessly brought together, inviting runners of all ages and families to enjoy together.

The event reimagines six globally beloved Sanrio characters -- Hello Kitty, My Melody, Kuromi, Kerokerokeroppi, Cinnamoroll and Bad Badtz-Maru -- into dedicated running squads, allowing participants to choose the character that best represents their personality and running spirit.

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