Sanrio is the company behind some of the most iconic Japanese character designs around, from Hello Kitty to Pompompurin and Cinnamoroll. Sony's so envious that it's now trying to take a leap into the market with its Nemu the Night Owl Bear.
If you're interested in creating your own character, or you want to make Hello Kitty fan art, learning how to draw Sanrio characters is the place to start. It can be a fun and relatively simple style to practise because Sanrio's characters often make use of some clear and distinctive anatomy shapes and drawing techniques.