Everything announced at the Xbox Games Showcase 2026 From Gears of War: E-Day to Persona 6, we've covered it all GamesRadar · Jun 7
Xbox Games Showcase 2026 — all the news, reveals, and announcements at Microsoft’s biggest gaming event of the year Xbox Games Showcase returned for 2026, offering new reveals and trailers for some of the biggest upcoming games, including Fable 4, Gears of War: E-Day, Call of Duty Modern Warfare 4 and more. Tom’s Guide · Jun 7
Xbox CEO Asha Sharma kills Copilot for Gaming — overhauls leadership with CoreAI veterans Sharma took over as Xbox CEO in February after Phil Spencer retired following 38 years at Microsoft. Tom’s Hardware · May 6
Kirstie Allsop says this '11-second rule' is the key to selling your house quickly The Location, Location, Location star and co-host Phil Spencer shared their tips for attracting buyers on This Morning Woman & Home · May 6
"That's exactly what Xbox needs": Former Meta colleague of Xbox CEO Asha Sharma says her non-gaming background doesn't matter because she has "the spine to push hard calls through" As Xbox's CEO Asha Sharma wins faith from fans with beneficial changes, her former Meta colleague says her drive is "exactly what Xbox needs." Windows Central · Apr 27
Xbox has changed its name and backtracked on Game Pass prices, but is it too little too late? Opinion | Sharma's answered the Call of Duty GamesRadar · Apr 27
Inside Xbox's "exclusive" conundrum: Will Microsoft pull games like Halo, Gears, and Forza from PlayStation? The big conversation right now revolves around whether or not Xbox will return to "exclusive" games. It's a big decision, much bigger than perhaps most people realize. Windows Central · Apr 26
Microsoft Gaming is gone as Xbox Project Helix gets more interesting by the day The Phil Spencer era of Xbox is most certainly over, as Sharma takes the brand in a new direction T3 · Apr 24
'Our presence on PC isn't strong enough,' Xbox bosses admit At the same time, the "Microsoft Gaming" name adopted in 2022 has been dropped, and it's all back to Xbox again. PC Gamer · Apr 23
Xbox will "reevaluate" its approach to exclusive games and AI, new CEO and CCO say "our new north star will be daily active players" "To achieve our master plan, the way we work must transform" GamesRadar · Apr 23
It's time for Xbox to stop apologizing for its existence If there's one thing I think Xbox should change under new CEO Asha Sharma — it's in how Xbox presents itself to the public. Xbox needs to stop hiding. Windows Central · Apr 20
Ex-Microsoft Xbox lead says he thinks Phil Spencer "did a fantastic job," and believes new CEO Asha Sharma has an "edge" — "I'm very optimistic." Former Microsoft Xbox lead Ed Fries praises Phil Spencer's work and says he believes Asha Sharma can "make things happen, change the world" as CEO. Windows Central · Apr 13
Take-Two boss declines to offer advice to the new Microsoft Gaming chief, says she'll be fine on her own: 'She’s a highly accomplished executive who’s done just great without ever having met me' Asha Sharma came into Microsoft's Xbox business without a background in gaming, but Zelnick did the same thing at Take-Two and that's worked out pretty well. PC Gamer · Mar 17
Todd Howard was "really, really sorry" to see former Xbox chief Phil Spencer retire, but says new CEO Asha Sharma "is great" Spencer is "a good friend" of Howard GamesRadar · Mar 17
TechRadar · Mar 12 Microsoft has reportedly pulled the plug on its strange ‘This is an Xbox’ marketing push Microsoft has seemingly retired its odd 'This is an Xbox' marketing campaign following new leadership changes.
GamesRadar · Mar 12 Microsoft's weird "This is an Xbox" marketing appears to be getting quietly swept under the rug amid leadership changes This news story is not an Xbox
PC Gamer · Mar 9 Microsoft's CEO insists that Xbox, 'at its best, lifts the entire company' and that it will 'always' invest in gaming The future looks green?
Windows Central · Mar 8 Xbox CEO Asha Sharma hosted Microsoft CEO Satya Nadella in an internal Q&A, amplifying that Microsoft will "always" invest in gaming. "We're long on gaming. We'll continue to invest, and we'll always do so." At a big internal Q&A session, Xbox CEO Asha Sharma hosted Microsoft CEO Satya Nadella, discussing the "long" vision for Xbox's future.
Windows Central · Mar 7 I'm still here with Xbox for now — but it has some serious identity work ahead if it wants to reassure long-time fans After nearly two decades with Xbox, I am reflecting on how its shifting brand messaging has shaped how I feel about the platform, alongside Phil Spencer’s retirement and Asha Sharma’s arrival as CEO, and why I'm not dooming about the whole ordeal.
TechRadar · Mar 5 The next Xbox is codenamed Project Helix, and we hope the Xbox CEO's 'commitment to the return of Xbox' is real Xbox CEO Asha Sharma has revealed that the next-generation Xbox is codenamed Project Helix and says it will “lead in performance,” with rumors pointing to a powerful new console arriving in 2027.
Tom’s Guide · Mar 5 The next Xbox console is Project Helix and it will 'play your Xbox and PC games,' new CEO promises Xbox's new CEO, Asha Sharma, teased the next Xbox console with the codename "Project Helix."
Tom’s Hardware · Mar 5 Microsoft confirms next-gen Xbox will play PC games — 'Project Helix' teased as more than just a console Microsoft CEO Asha Sharma confirmed that the next-gen Xbox, codenamed Project Helix, will be capable of playing both Xbox and PC games.
GamesRadar · Mar 5 Xbox Project Helix announced, "next generation console" will "play your Xbox and PC games," Microsoft says It's apparently "the return of Xbox"
Windows Central · Mar 2 At Microsoft's big Xbox all-hands meeting, leaders paid tribute to the team, Sarah Bond, Phil Spencer, and the future — "We are going to start with console, and make sure that we understand that this is our reference experience." Microsoft's gaming team had a big all-hands meeting last week, and the mood was emotional, but also energized and jubilant. Here's what outgoing CEO Phil Spencer and incoming CEO Asha Sharma had to say.
Windows Central · Feb 28 Former Xbox 360 boss Peter Moore publicly shuts down Xbox co‑founder’s criticism of new CEO Asha Sharma, basically calling the 'gamer CEO' argument nonsense Former Xbox 360 boss Peter Moore has shared his thoughts on new Xbox CEO Asha Sharma in a lengthy GamesBeat interview. Moore draws parallels to his own outsider journey, pushes back on Seamus Blackley’s “sunsetted” comments, and defends Phil Spencer’s legacy.