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The Latest Breaking News from Phil Spencer

Microsoft Gaming is gone as Xbox Project Helix gets more interesting by the day

The Phil Spencer era of Xbox is most certainly over, as Sharma takes the brand in a new direction

'Our presence on PC isn't strong enough,' Xbox bosses admit

At the same time, the "Microsoft Gaming" name adopted in 2022 has been dropped, and it's all back to Xbox again.

PC Gamer

Xbox will "reevaluate" its approach to exclusive games and AI, new CEO and CCO say "our new north star will be daily active players"

"To achieve our master plan, the way we work must transform"

GamesRadar

From analysis to the latest developments in health,
read the most diverse news in one place.

It's time for Xbox to stop apologizing for its existence

If there's one thing I think Xbox should change under new CEO Asha Sharma — it's in how Xbox presents itself to the public. Xbox needs to stop hiding.

Windows Central

Ex-Microsoft Xbox lead says he thinks Phil Spencer "did a fantastic job," and believes new CEO Asha Sharma has an "edge" — "I'm very optimistic."

Former Microsoft Xbox lead Ed Fries praises Phil Spencer's work and says he believes Asha Sharma can "make things happen, change the world" as CEO.

Windows Central

Take-Two boss declines to offer advice to the new Microsoft Gaming chief, says she'll be fine on her own: 'She’s a highly accomplished executive who’s done just great without ever having met me'

Asha Sharma came into Microsoft's Xbox business without a background in gaming, but Zelnick did the same thing at Take-Two and that's worked out pretty well.

PC Gamer

Todd Howard was "really, really sorry" to see former Xbox chief Phil Spencer retire, but says new CEO Asha Sharma "is great"

Spencer is "a good friend" of Howard

GamesRadar

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Microsoft has reportedly pulled the plug on its strange ‘This is an Xbox’ marketing push

Microsoft has seemingly retired its odd 'This is an Xbox' marketing campaign following new leadership changes.

TechRadar

Microsoft's weird "This is an Xbox" marketing appears to be getting quietly swept under the rug amid leadership changes

This news story is not an Xbox

GamesRadar

Microsoft's CEO insists that Xbox, 'at its best, lifts the entire company' and that it will 'always' invest in gaming

The future looks green?

PC Gamer

Xbox CEO Asha Sharma hosted Microsoft CEO Satya Nadella in an internal Q&A, amplifying that Microsoft will "always" invest in gaming. "We're long on gaming. We'll continue to invest, and we'll always do so."

At a big internal Q&A session, Xbox CEO Asha Sharma hosted Microsoft CEO Satya Nadella, discussing the "long" vision for Xbox's future.

Windows Central

I'm still here with Xbox for now — but it has some serious identity work ahead if it wants to reassure long-time fans

After nearly two decades with Xbox, I am reflecting on how its shifting brand messaging has shaped how I feel about the platform, alongside Phil Spencer’s retirement and Asha Sharma’s arrival as CEO, and why I'm not dooming about the whole ordeal.

Windows Central

The next Xbox is codenamed Project Helix, and we hope the Xbox CEO's 'commitment to the return of Xbox' is real

Xbox CEO Asha Sharma has revealed that the next-generation Xbox is codenamed Project Helix and says it will “lead in performance,” with rumors pointing to a powerful new console arriving in 2027.

TechRadar

The next Xbox console is Project Helix and it will 'play your Xbox and PC games,' new CEO promises

Xbox's new CEO, Asha Sharma, teased the next Xbox console with the codename "Project Helix."

Tom’s Guide

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Tom’s Hardware

Microsoft confirms next-gen Xbox will play PC games — 'Project Helix' teased as more than just a console

Microsoft CEO Asha Sharma confirmed that the next-gen Xbox, codenamed Project Helix, will be capable of playing both Xbox and PC games.

GamesRadar

Xbox Project Helix announced, "next generation console" will "play your Xbox and PC games," Microsoft says

It's apparently "the return of Xbox"

Windows Central

At Microsoft's big Xbox all-hands meeting, leaders paid tribute to the team, Sarah Bond, Phil Spencer, and the future — "We are going to start with console, and make sure that we understand that this is our reference experience."

Microsoft's gaming team had a big all-hands meeting last week, and the mood was emotional, but also energized and jubilant. Here's what outgoing CEO Phil Spencer and incoming CEO Asha Sharma had to say.

Windows Central

Former Xbox 360 boss Peter Moore publicly shuts down Xbox co‑founder’s criticism of new CEO Asha Sharma, basically calling the 'gamer CEO' argument nonsense

Former Xbox 360 boss Peter Moore has shared his thoughts on new Xbox CEO Asha Sharma in a lengthy GamesBeat interview. Moore draws parallels to his own outsider journey, pushes back on Seamus Blackley’s “sunsetted” comments, and defends Phil Spencer’s legacy.

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GamesRadar

Former Xbox head hopes original co-founder's prediction the brand will be "sunsetted" is "a little misguided"

"I get that the operating margins aren't what productivity and cloud are for Microsoft, but it's an important part of their business"

PC Gamer

Microsoft's execs can't stop hooting and hollering about AI, but Xbox's new overlords promise 'We've got no pressure' from up top that would 'flood our ecosystem with slop'

I'm relieved. Are you relieved? I'm relieved.

Windows Central

Windows Central readers react to former Xbox President's rushed exit — Is Sarah Bond being scapegoated, or was her strategy actually a failure?

Xbox has undergone some major changes in the past week, and that includes the exit of former Xbox President Sarah Bond. Was it a necessary move, or is Bond being scapegoated? Here's what our readers are saying.

Windows Central

Xbox fans are seriously wrestling with Phil Spencer’s legacy — and Asha Sharma now has to walk straight into the ring. Here's what they're saying.

Fans are split on Asha Sharma as Xbox’s new CEO, but many hope fresh leadership can refocus the brand after years of mixed decisions and shifting strategy.

The Guardian - UK

Why Xbox’s corporate shake-up matters for everyone who plays games

With its longtime figureheads stepping aside, Microsoft’s gaming division faces a pivotal moment, raising questions about whether it can still balance creative ambition with corporate strategy in the age of AI

Windows Central

Exclusive: Talking to new Xbox CEO Asha Sharma and CCO Matt Booty — "This team has brought it back before, and I'm here to help us do it again."

As former Xbox CEO Phil Spencer prepares to exit, we caught up with incoming CEO Asha Sharma and newly promoted CCO Matt Booty to learn about what the future holds for Microsoft's gaming operation.

Windows Central

Microsoft's new Xbox CEO Asha Sharma celebrates Phil Spencer's legacy — "A lot of careers get summed up by milestones. Phil’s impact shows up in stories."

With Microsoft Gaming CEO and Xbox head Phil Spencer retiring and Asha Sharma taking his place, she took to social media to celebrate Spencer's legacy.

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