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Windows Central

Technology

Adam Hales

I'm still here with Xbox for now — but it has some serious identity work ahead if it wants to reassure long-time fans

Xbox Asha Sharma Phil Spencer Facebook Reddit Windows Central

Xbox logo cracking.

I’ve been with Xbox since the original console, getting Xbox Live in 2007 for Halo 3, and I never really looked back. That is not to say I ignored other platforms. I enjoyed PlayStation and Nintendo, but I never felt compelled to build my profile there the way I did with Xbox.

That mindset began to shift around two years ago. I started gaming less, and some of Xbox’s decisions made me feel like my nearly two decades of loyalty mattered less than attracting new audiences.

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