The Latest Breaking News from Parks Associates

Survey: U.S. Consumers Are More Likely to Watch FAST Channels than Pay TV Services

New Parks Associates and JW Player survey finds that 50% use FAST, 33% pay TV and only 14% watch over-the-air broadcast

TV Tech · Aug 14, 2024

Study: Roku Is the Most Popular Brand of Streaming Players in the U.S.

43% of streaming media player owners report using Roku the most often according to Parks Associates

TV Tech · Aug 1, 2024

Space X's Starlink Has 1.3M U.S. Residential Broadband Subs

Parks Associates estimates that Elon Musk's Starlink has now overtaken longtime satellite broadband providers HughesNet and Viasat

TV Tech · Jul 9, 2024

Parks: Nearly Half of Pay-TV Subscribers Want to Use Their TVs for Smart Home Control and Security

Feature second only to having the ability to stream content from an online video service via a pay-TV service

TV Tech · Feb 6, 2024

Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

Researcher Alan Bullock discusses his latest research for Parks Associates

TV Tech · Jan 17, 2024

CES2024: Smartphone Ownership Surpasses TV Ownership in U.S. for the First Time

About 92% of U.S. homes have an internet connection, 90% own a smartphone and 88% own a TV according to Parks Associates

TV Tech · Jan 11, 2024

Parks: Just 5% of U.S. Internet Households Have Only a Pay-TV Service

While only a small fraction rely solely on pay TV to access video content, churn rates for streaming services are 50%

TV Tech · Jan 4, 2024

ATSC 3.0 Offers Way ‘To Pump New Life’ Into OTA TV, Says Parks Associates Analyst

A new report on 3.0 finds NextGen TV has come at the right time for broadcasters and viewers

TV Tech · Dec 7, 2023

Streaming Stickiness: Netflix and Prime Video Have Longest Subscription Durations

The duration of the average Netflix subscription is over 4 years; Peacock is the shortest at just over one year, according to Parks

TV Tech · Nov 13, 2023

Study: Usage of Ad-Supported Streaming Services Spikes

41% of U.S. internet homes now use an ad-supported streaming service, up from 31% in just six months

TV Tech · Nov 10, 2023