
DALLAS—New data from Parks Associates highlights some of the difficulties facing both pay TV operators and streaming companies going into the new year.
While pay TV video services were once available in over 80% of all U.S. homes, the latest update of Park’s Streaming Video Tracker reveals the ongoing adoption of streaming services has eroded the exclusive reliance of pay TV for video content to the point where just 5% of US internet households now only have a pay-TV service.