DALLAS—As many streaming services and video distribution companies struggle to expand their reach and develop profitable offerings, a new white paper from Parks Associates and JW Player (JWP) highlights the increased complexity of a video landscape and the ongoing decline of traditional TV.
The survey found that 67% of consumers watch social video and 50% watch free ad-supported video. But only one-third watch pay TV, and 14% use an antenna to watch over-the-air broadcast.
