DALLAS—New data from Parks Associates is providing additional evidence that the usage of ad-supported streaming services is skyrocketing as streaming companies hike prices and revamp their businesses strategies to push users into ad-supported services.
Parks Associates' latest research shows a dramatic increase in the use of ad-based video services, as the number of U.S. internet households that recently used an AVOD/FAST video streaming service increased from 31% in Q1 2023 to 41% in Q3 2023.
