DALLAS—Consumers who subscribe to streaming services are the least likely to cancel Prime Video among all major providers, according to Parks Associates’ Streaming Video Tracker, which found that Prime’s so-called “churn rate” is 8% while streaming service Discovery+ is nearly at 43%.
Parks recently updated its Streaming Video Tracker, which now tracks churn data for 89 total services, of which 85 are SVOD services. Its most recent churn data is from its quarterly consumer survey of 8,000 internet households.
